Finally, you can check multi-source tracking in your Google Analytics dashboard .
In other words, you can measure traffic that comes specifically from a Facebook post, tweet, image, or
email sent to your list.
Once you do that monitoring, it will be easier to do A/B testing that leads to correct decisions in
your digital marketing strategy .
So if this tool is so useful in theory, why aren’t marketers using it more often?
This is generally because it can actually be a complex resource at first, from a practical point of view.
With that in mind, we’ve written this article to show you what Google Analytics UTM parameters are
and what they can be used for.
What are Google Analytics UTM parameters?
Why are UTM parameters so important?
What can you track through UTM parameters?
How to create UTM parameters in digital marketing?
What are Google Analytics UTM parameters?
UTM parameters are text strings europe cell phone number list that you can attach to your URLs to
track every time they are clicked.
They cause Google Analytics to show specific results regarding the source of traffic to that
URL .
Thus, UTM parameters allow you to analyze traffic taking into account where it comes from, that is,
how it reaches you.
This information is very important because it allows you to understand the exact behavior of your
audience for different digital channels in relation to a specific campaign. Therefore, it can be interesting in different attribution models in Marketing.
If you don’t know the path your audience takes to get to you, how do you expect to reach
them?
Why are UTM parameters so important?
In any marketing strategy, results are what is watts and volts and what are their main differences much more valuable when they are measured and understood .
If you can’t understand which ads or links are driving the most clicks to your site, as well as conversions and sales , there’s no way to know which is the right way to spend.
For example, if you create three different ads and find that they are driving clicks to your website, that’s great!
But the work is not done yet.
In the end, you need to know which of these ads are bringing you the most clicks and conversions.
With a UTM parameter, it is possible to identify which one works best.
So instead of continuing to invest in all three ads, you can invest more money in the one that is getting the best results.
The math is simple: why continue paying for ads that don’t deliver results?
Analyzing UTM parameters allows you to understand the value of a campaign and reallocate your investments.
What can you track through UTM parameters? understand-what-google
Some of the channels to track are:
Social networks understand-what-google
UTM parameters allow you to see which uae phone number content is most effective on each social platform for your business.
They provide the ability to understand which social network your company uses to reach more people and engage your target audience.
E-mail understand-what-google
In the links you insert in emails, you can attach a UTM parameter.
If you notice, when you open a link to a newsletter , it is much larger than the original.
This happens because of the connection of the UTM parameter.
That way, you can check how the click performance of the emails you send is going.
For example, do people click more on the top or bottom of sent messages? Knowing this makes it easier to write emails that perform better .
One tip is to perform actions differently and use UTM parameters to see which works best.
Another example: you can send emails to your list that have one CTA in the form of a link and another in the form of an image.
Since each has different UTMs, it is possible to know which one had more clicks.
Advertisements understand-what-google
Paid media ads can also be tracked via UTMs.
This can be done in any type of ad, from a banner to a sponsored link .
This analysis is very important to know which ads deserve marketing investment. UTMs allow for greater assertiveness when investing, by supporting the definition of ROI .
Otherwise, you could lose money if you continue paying for campaigns that don’t generate results.
Other media understand-what-google
Basically, whatever you need to monitor that involves a link or URL that takes the user to your site can be monitored through UTM.
Even images that have your website address written on them can be used as a monitoring source.
However, one important fact: every time a user clicks on a link that has a UTM, Google Analytics identifies it as a new visit.
That is, if that user browses your site multiple times, the report will show that there were several new users at that time.
