This is a more acceptable option. The quality of a lead is determin by its “warmth”, that is, the willingness of the person whose contact information was obtain to make a purchase. By attracting less interest people, you can not only maintain the sales volume at the current level, but also increase it, but for this it is important to always keep in mind the labor costs
Of the sales department. At a certain point, the cost of attracting
which consists of the cost of phone number library the lead and the cost of the sale, will equal or exce the profit from the transaction. It turns out that it will not be possible to constantly work according to this algorithm..
For example, even the coolest marketer will not be able to say with 100% certainty when Pavel (a middle manager, marri, with a child) will decide to buy a new car. Some will see that he recently did a major car repair and assume that this will be follow by a desire to get rid of the problematic car. Others will count the car’s mileage and draw conclusions bas on this data. There are also those who will monitor Pavel’s interests relat to children, trying to understand whether he plans to expand his family and, accordingly, buy a more spacious and reliable car.
All these hypotheses have a right to exist
But in the end they mean nothing, because even Pavel himself does not know when he will ultimately decide to change the car!
At the same time, marketers integrated marketing tools spend a hefty budget to reach Pavel. He encounters about a hundr different advertising messages every day. To protect himself from them, his brain uses selective attention – a special ability to filter information and remember only the most important. As a result, he does not click on the ad offering to buy a new car.
Don’t rush to answer, because the fact ar numbers that they cooperate with you doesn’t mean anything. Now you offer them attractive conditions, so they stay with you, but if a company appears on the horizon offering the same thing, but a ruble cheaper, there will be no reason to stay with you. Another thing is customers who choose you not only by assortment and prices, but also on an emotional level, sharing the values of your tbrand and trusting you as experts – it will be almost impossible to lure them away.
