A UTM parameter has the following format:
To create custom URLs using UTM parameters that you must follow, access the Google URL Builder .
Once that is done, you need to fill out the Google Analytics form with each of the UTM parameter fields.
Origin of the campaign how-to-create
It is the platform from which traffic middle east mobile number list originates, indicating the name of the channels and what Google recommends.
This identification is done through the URL fragment “utm_source = channel” (the “channel” is the channel, for example, Facebook or email).
For example:
The “channel” in this case is Twitter. Therefore, utm_source identifies Twitter as the traffic source.
Origin or means of the campaign
Here you can identify how the traffic is webasto helps protect the car’s engine from coming to you, whether it’s through a post, a CPC, an affiliate link, etc.
Campaign media can usually be viewed in the Google Analytics dashboard.
Simply go to Acquisition > All Traffic > Source/Medium to check all UTM parameter activities according to each source which can be, for example:
- Social networks
- CPC
- Display
- Affiliates
- Ebook
- QR Code
Campaign content how-to-create
If you are A/B testing your ads, this uae phone number metric is very useful to bring details of each one.
Additionally, you can use it to distinguish links that take the user to the same URL.
So, utm_content specifies the ad or link that generated the traffic. You can test different versions of the same ad and see which one performs best.
Content campaigns can also be applied to marketing campaigns. For example: you can use different links in the emails sent to your list, inserting the UTM parameter in the image, text, CTA buttons and check which one has the best result.
Campaign name how-to-create
This field is used to identify your campaign, for example:
To view it in Google Analytics, go to Acquisition > Campaign > All Campaign.
This way, you can check and conclude which campaigns have been most successful and deserve more attention in future actions.
Now let’s see how to apply UTM parameters on the main channels.
End of the campaign how-to-create
This field is used to track keywords used in Google Adwords campaigns.
If you have paid campaigns outside of Google, like Bing or Yahoo for example, you will also need the UTM parameter to crawl those search engines .
Otherwise, Google Analytics won’t detect the difference.
