When we talk about ASO ( App Store Optimization ), we are diving into the world of mobile app optimization, with a clear objective: to ensure better positioning in the most popular app stores , such as Google Play for Android devices, App Store for iOS devices and Windows Marketplace for Windows Phone. In essence, ASO is the equivalent of SEO for mobile apps, and its importance is unquestionable.
A study conduct by Forrester in 2013 reveal a surprising fact: 63% of users discover new apps through searches in these app stores. of ASO positioning. Apps that manage to rank in the top positions enjoy substantially higher visibility. What does this mean in practical terms? It means a significant increase in downloads and installations on users’ devices, which, in turn, translates into stronger profitability. In contrast, apps that have not been properly optimiz and that languish in lower positions struggle to gain visibility and, ultimately, to gain users’ attention.
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The above graphic originates from the aforemention Forrester study and has been adapt for inclusion in a guide jointly produc by , IAB Spain and PickASO in 2014 that you can check out here. This guide is an invaluable source of information that provides a deeper understanding of the strategies and tactics ne to stand out in the competitive world of mobile apps. You can check out the full guide for even more details on how to make the most of ASO and increase your app’s visibility and success.
ASO ranking factors
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An attractive simple and functional design
- App Name : In addition to being eye-catching, it must contain the keywords by which we want to be found when a user performs a search in the market.
- Developer Name : Seniority is important, as the more seniority the developer has, the better the app will rank.
- Description : It should attract the attention of users, include the main keywords and, as far as possible, anticipate by resolving any type of doubt that may arise for potential customers.
- Screenshots : These play an important role in helping users make the decision to download the app or not. is often the best weapon.
- Icon : As with screenshots, it does not help positioning directly but it is the factor that users notice first and, therefore, it must be eye-catching so that it is click and users browse the app.
- Categories : If we choose Google Play, the apps are divid into “Applications” and “Games”, categories that we must take into account when launching our application. In the App Store and Windows Marketplace, applications must be includ in a main category and, depending on the type of application, there will be the option to also include them in a secondary category or subcategory, respectively.
These factors are common to all three stores, but depending on the market we may have some others, such as:
- Keywords : In the case of the App Store and Windows Marketplace, we have a field call “Keywords” to include the main keywords with which we want to position ourselves when someone does a search in the market.
- Video : Google Play allows us to include an explanatory video of how the app works, which is very useful and decisive when downloading the app.
- Google+ : On Google Play, a high number of +1s on an app helps with positioning and indicates popularity.
Strategies for ASO Positioning
ASO positioning requires the implementation of various strategies to achieve better visibility and increase mobile app downloads. Below are some of the fundamental strategies:
Keyword research is the ultimate Guide to chatgpt wordpress essential to identify the words or phrases most search by users and that are relat to the theme of the application . By using tools such as the Keyword Magic Tool, relevant data can be obtain that will help select the right keywords to optimize ASO positioning.
Optimizing the app title
The app title plays a crucial role in ASO ranking. It is important to include the main keywords and create an attractive title that will catch the attention of users. In addition, it is advisable to keep the title concise and avoid using unnecessary words.
Improv app description
Your app description should be informative and persuasive . It nes to highlight the app’s key features and benefits in a clear and engaging manner. Additionally, leveraging the description to include relevant keywords uab directory can improve your visibility in user searches.
Promotional images and videos are visual elements that effectively convey the app’s functionality and value. It is recommend to use high-quality images and explanatory videos that clearly and attractively show how the app is us. These elements will help capture user interest and increase the likelihood of downloads.
Off-Site ASO Positioning Factors
In addition to in-app strategies, there are external factors that influence ASO ranking . Getting positive user reviews and ratings is essential, as these opinions influence the perception of the app’s quality. Generating high-quality links from other websites can also improve the app’s visibility and ranking. Likewise, promoting the app on social mia will help increase its visibility and reach a wider audience.
Plugins are external aspects of the application that also influence its visibility and positioning. These plugins for ASO Positioning include:
Positive Reviews and Ratings
Positive user reviews and ratings play a crucial role in the success of an app . High rating and favorable comments build trust and attract more users . It is important to ask users to leave reviews and ratings after using the app to improve its visibility and ranking in app stores.
Generating high-quality links to your app is essential for ASO. These links from relevant and authoritative websites increase your app’s visibility and authority in search engines and app stores. Strategies such as creating shareable content and collaborating with influencers and specializ blogs can help you get quality links.
Social mia is an important channel to promote an app and improve its ASO ranking. Through posts, ads, and active participation in relevant communities, you can reach a wider audience and generate more downloads. It is also important to encourage sharing of the app among users to increase its visibility on social mia.