Have you ever wonder how Google Ads actually works on the inside ? In this article I’ll try to explain it to you.
Google Ads is Google’s self-service advertising platform. As an advertiser, you don’t “buy” or “bid” – instead, you compete to appear on relevant searches (known as keywords) for your business. The goal is to get clicks – visitors who can take valuable actions on your website, such as making a call, filling out a form, or making a purchase. All of this, while paying only for actual clicks, not for the times your ad is shown.
This seemingly simple approach is actually support by a complex real-time bidding system. Before you jump into creating any campaign, it is crucial that you understand this process thoroughly.
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How many ads can be display?
Every time someone performs a search, Ads is fac with the task of selecting which ads will take up a spot on the first page of results. On computers, this can be up to 11 ads, while on smartphones, it drops to 5. Now, it’s important to remember that there are ads on the second page, but here comes the key question: How many users actually make it to the second page to explore more ads? Guess what… virtually no one.
Where do the ads appear?
About the job function email list you are looking to reach a wider audience in a specific country. Can you connect with potential job function email list customers or clients through email marketing? Refers to databases of addresses. Functions will be a valuable resource for anyone wanting to understand the intricacies of email list marketing. These lists enable marketers to target their messages bas on the location of recipients.
The ad space is significantly
On mobile devices with full browsers , such as smartphones, ruc . Here, only 2 ads are present at the top and 3 at the bottom of the first page. This means that not all positions are equal. Ads at the top are the ones that receive the most clicks, while as we go down the page, the click-through rate (CTR) tends to decrease significantly. This is understandable, as ads in lower positions have less visibility and users, if they have notic your ad, have probably already click on several that appear above it. Have they grown tir of seeing ads?
My advice: preferably among the top 3, although if this is not possible for budget and cost reasons, try to at least keep it below position 5. If you also bid to appear on smartphones, it is best to get it there in position 1-2, something you can control by adjusting .
The fact is that users are more impatient when searching on their mobile phone and often have an urgent ne, so few will scroll to the bottom of the page to see the other 3 results.
Also, remember that TOP Ads rank above the best SEO ads .
If you’ve read this far, it probably all seems like common sense to you. But now comes the most important part: how does Google Ads decide the position of each ad? You might think that the advertiser who pays the most comes first and so on… You’re partly right. However, Ads adds a second key factor that completely changes our strategy on this platform: the quality level , also call quality score (QS).
What is the quality level?
Quality Score is an assessment that Google performs on your campaign , giving you a measure of your how to build a wordpress membership site in 4 steps Ads performance. You could say that it’s like the health of your account and your campaigns in numerical terms.
In practical terms, you can think of it as a numerical indicator that pricts how the key trio of keyword, ad, and landing page will perform bas on your account and the history of other advertisers using those keywords.
This Quality Score has a significant impact on several key aspects. It influences whether a keyword is trigger in searches, the position of your ad in sponsor results, and how much you will pay per click. So it’s – it’s essential to pay careful attention and work to improve this value rather than relying solely on increasing your financial bids.
Not just about spending more money
Ing advertisers are unaware of the existence of Quality Score , and this is often one of the main reasons why their uab directory campaigns end up paying a high price per click or even why their ads have limit visibility in lower positions.
You can find it within your Ads account
A high quality score for your campaign means that it is well structur , you use relevant words and ads, and appropriate landing pages. In short, what you advertise will be of interest to the user searching for you and will result in a good experience. Google rewards this relevance by showing your ad more often than if it were not relevant, in better positions and paying less, which will help you increase the profitability of your campaigns.
A low quality level indicates that you are not doing
To view this Quality Score metric, in the keywords tab; simply add this metric as an additional column. Surprisingly, by default, this column is not visible and nes to be activat manually.