Key Digital Marketing Trends for 2024

Social media platforms continue to battle for consumers’ attention and we need to keep re-examining the way success is measured.

There may also be a shift in dominance as the continuous drama with X (formerly X) leaves room for  like Instagram Threads and Bluesky to  Key Digital Marketing rise in popularity, phone number list while other networks have the potential to gain new ground for organic traffic.

Meta launched Threads in July 2023 and now claims to have  a number which continues to rise. A rival and alternative to X, Threads is used primarily for sharing text updates and joining public conversations.

“I think Threads is probably going to crush X. You can see the data around that. Threads engagement rate is huge,” says Fishkin. “If you had a business or a personal investment and X was successful for you years ago, you probably should start doing that on Threads.”

At a minimum, brands should have a presence on Threads, even if it’s just grabbing a username because user numbers will increase. Do your research. Have a look and see how other brands are using it, such as Canva, TedTalks, and Channel 4. This is the Key Digital Marketing time to experiment with the platform.

Expert tip: Don’t spend too much effort on using Threads to direct traffic to a website. That’s not its purpose. It’s about in-platform conversations and discussions that people can get involved in on the platform. The brands seeing success  – Canva, TedTalks, and Channel 4 – are asking questions, and posing discussions. That’s what the users of Threads want right now.

In recent years, marketers have seen the engagement rate on . While there are many reasons for this – content quality, time of day, device – people may shift away from engagement to focus on retention in 2024.

“People will be reporting much more on retention rate than ever before. And with attention being the world’s most valuable commodity, users are presented with more choice than ever before,” says Battisby.

To combat this, brands have been creating fantastic social media campaigns built around entertaining, educating, and informing audiences. Key Digital Marketing The key is to drive engagement by being playful and creative.

Battisby believes that social media platforms are looking to enable this by testing longer-form videos – for example, TikTok is testing 15-minute-long uploads with some users – and focusing more on how brands not only engage their audiences but retain viewers.

Expert tip: TikTok has a new analytics option for Reels, where you can look at your audience retention rates, watch time, and content replay.

LinkedIn has just hit a billion members worldwide. That’s a long way from the days when it was just a place to upload your resumé and look for a job!

In 2024, the platform is seeing a huge rise in organic engagement – a rarity on social channels right now.

The key to its growing success is that it’s not strayed from  america email list its original mission and vision. Luan Wise, Social Media Marketing Consultancy & Training and author believes it’s been about creating economic opportunity for professionals and staying true to their purpose of being a business to business networking platform.

When it comes to using LinkedIn to network, think about the reason you are using the platform. Who do you want to engage with on this platform? Do you want to be connected to them? Can they add value to me? Can I add value to them?

So when you post on LinkedIn, Wise believes you should be mindful of what you comment on or share publicly. “Think about generating that kind of engagement for meaningful value to you and everyone in your network. There will be occasions when it’s, Congratulations, this is great and that’s okay sometimes. But, if people are there with a mindset and intention of this helping a business or career, we want and deserve a bit more.”

Expert tip: There’s a lot of engagement happening between creators on LinkedIn. You can switch to ‘Creator Mode’ on a personal profile, which enhances Key Digital Marketing your profile and gives you access to more tools. For paid media, video ads seem to be driving the most engagement on LinkedIn.

It’s no surprise that AI is being used by marketers to drive productivity and improve efficiencies.  like ChatGPT and Midjourney help come up with campaign concept ideas and help with copy generation and text-to-image generation.

In parallel to this, social media platforms are integrating AI into their platforms. For example:

• TikTok enables you to customize your feed based on AI.
• Instagram is experimenting with AI-generated stickers.
• LinkedIn is offering premium users AI features such as AI-powered profile writing assistance and ‘Top Choice Jobs’ signals.
• YouTube is experimenting with Dream Track for Shorts and Music AI tools.

But you need to be aware that using AI has risks, yana cike da tashin hankali da fargaba including privacy and ethical violations. Consider your audience’s attitudes toward AI. What do they feel about it? Do they like to see this kind of content? Or do they not like it?

“I have this methodology called the AI sandwich, which is the idea that we need the human to do the strategy, thinking, objectives and concept. Then we have the AI in the middle as the filling, and that’s where we use the tools,” says copywriter and AI educator, ⁠Kerry Harrison. “AI can support us with research and pulling out insights. But we need to approach these tools with an objective or a kind of idea of what we want them to take us.”

There’s no doubt that AI has dominated headlines and spun the heads of many marketers. In 2024, we predict continued exponential growth in AI capabilities which will require businesses to embrace the technology and stay ahead of the rapidly evolving landscape.

“49% of the value of the NASDAQ and 25% of the US stock market consists of just six companies, and they’re all AI companies,” says Brian Corish, founder of AI-focused consultancy Elemental Intelligence and DMI Global Champion.

So what does this mean for marketers?

There’s some confusion about what to do with AI.  Key Digital Marketing Because marketing departments are closest to the consumer, they can be proactive and push forward with an AI strategy. They can use the knowledge gained over the to identify the opportunities AI can bring to enhance what a business already has.