Our Top 10 Christmas Ads of 2024

It’s that time of year again! When our screens are full of Christmas ads that not only get us into the festive mood but also tap into our emotions. And this year, has helped in the creation of the ads, something audiences don’t seem too sure about.

Think about it! Why did you really buy that aftershave for your dad this year when you usually get him socks?

Or was it watching someone relive key moments of their life growing up with a sibling to try and find inspiration for a last minute gift? You know, that Christmas Ads of 2024 Christmas ad that nearly had you in tears.

Even the most sensible of us can get emotionally invested in a Christmas ad. That’s what makes them so special. The creativity that goes into crafting them is second to none, and it’s the   that makes all the difference.

As marketers, we live for this stuff. So, in no particular order, let’s kick off the celebrations with ten of the best Christmas ad campaigns we found in 2024.

We’re off to a strong start with this one as we sit back and watch four minutes of an unlikely friendship unfold.

A little boy is nervous as he goes for a solo swim at phone number list the beach while his mom watches from the sand. The boy meets an octopus who then sits on the boy’s head. They go on to share tender moments together and finally the boy lets his new friend go and help Santa deliver presents.

The story in this commercial is told so well it goes by in a flash: that’s no surprise as it was directed by popular Oscar-winning director Taika Waititi. A , it leaves a feeling of bittersweet goodbyes and a sprinkling of that ‘help each other’ spirit of Christmas.

Kevin the Carrot is back for a ninth year for grocery chain Aldi’s UK and Ireland market, with yet another hero’s journey tale.

This time, he’s enlisted by Santa himself to go on a mission to recover the Christmas Spirit from the ‘Humbug’ thieves. This ad has so many familiar elements that ring true for Christmas, from watching Mission Impossible movies to cheesy jokes. It’s a true mini-movie ad experience!

The reigning champion of Christmas ads, UK retail chain John Lewis, has tapped into a common situation many of us find ourselves in: last-minute gift shopping.

The advert takes us on a nostalgic journey of how Sally goes back in time to her childhood home and relives moments of drama and coming of age with her sister. At the end of the ad, the heartfelt story comes full circle when she meets her sister after searching for the perfect gift. The sister asks Sally, “What took you so long?” And Sally replies, “You…”

Get out the Kleenex!

This year’s campaign from the grand-daddy of Christmas advertising, Coca Cola, has reimagined its iconic 1995 aesthetic ‘Holidays are Coming’… but something is different.

It used generative AI to create the ad, which caused  albania business directorycontroversy among many creatives arguing that it was distasteful to use AI technology instead of the work of artists.

Alex Hirsch, the creator of the Disney series Gravity Falls,

“FUN FACT: @CocaCola is ‘red’ because it’s made from the blood of out-of-work artists! #HolidayFactz.”

But Matt Edwards, partner at BigSmall creative agency told“Iconic trucks, polar bears, the colour red and even good old Santa himself – they’re all in this  Christmas Ads of 2024campaign, just as they have been every Christmas for decades. They’re also all human creations, so let’s not get carried away with the ‘entirely AI-generated’ PR spin.” 

Take a look. What do you think of the ad?

Amazon brought its A-game last year with its campaign, which invited us to believe it’s never too late to embrace your inner child.

This year, it brings the sentimental magic once again with a tale of an older gentleman janitor signing quietly “What The World Needs Now Is Love” by Jackie DeShannon. His coworkers notice him and order him a tuxedo from Amazon. He then takes to the stage, blowing everyone’s mind with his classic singing voice. Get ready to sing along.

Starbucks captures the chaos that Christmas can be and combines it with a relatable feeling we all have – going for a coffee to take a breather or to recharge before we keep going.

This animated production is a masterpiece and showcases the cozy, inviting space of a  coffee shop when you just need a break.

With its relatable main stage moment of telling the gift giver to ‘shut up’ about the price point of the gift they gave their loved one, this ad from global-local retailer TK Maxx will definitely bring a smile to your face.

From the flamboyant singing and dancing to the food on the BBQ, it nails Australian culture and humor to a tee. The ad currently has 2.5 million views on the brand’s YouTube page!

The Norwegian Postal Service (Posten) goes all-in on humor with this Netflix-documentary-style ad. Long known for its viral, off-beat ads, the brand’s 2024 offering is no less witty and playful.

It takes a fly-on-the-wall approach to how these very  google bütün cavablara malik deyil – hər bir sorğu üçün bir xüsusiyyət, müvafiq cavab yoxdurhuman reindeer prep for the big day, tracking Rudolf’s rise to fame (and subsequent fall) and leaving us in no doubt that Posten is the only reliable service in town. Get ready to laugh out loud!

Connie and her croc friend Trev are back this year, and in Christmas Ads of 2024 a festive mood. Trev is now a rockstar, or at least he’s dreaming of being one. He wakes from his slumber (and epic dream) to find Connie ready and waiting with an amazing gift. Short and easy to watch, this ad showcases UK catalog retailer Argos’ products in a relatable and fun way.

Boots, the health and beauty retailer and pharmacy chain, showcases that it’s not only Santa who makes Christmas magical! Mrs Claus and her team of ‘elfluencers’ also play a big role. This modern take is a creative way of highlighting the gifts or products you could buy for a loved one or yourself before the big day.