The Digital Marketer’s Guide – 9 Simple Ways to Stay Relevant and Up to Date

Do you struggle to keep up with the constantly changing digital marketing landscape? Rest assured, you’re not alone!

According to our research, the knowledge and skills that marketers need in this evolving environment keep changing. In fact, 54% of leaders we surveyed cite  and AI in digital marketing’ as the #1 skill that their teams lack, followed by search engine optimization (SEO) at 44%, and data analytics at 42%.

The rise in SEO skills is most likely due to AI-powered search and the rise of to provide consumers with detailed search results. SEO experts are keeping a close eye on how the search landscape is changing to try and take action to avoid drop-offs in organic search and rankings.

However, successful marketers understand that while branding, features, and formats inevitably change across digital channels over time, the fundamentals of how to use the tools and platforms to support your goals evolve at a steadier pace.

Keeping up to speed is about having the skills in place to adapt while keeping on top of changes and developments to create opportunities where and when you can.

Before we look at the most effective ways to keep up to date and your skills relevant (particularly you need to have a digital marketing strategy that will inform and support all your marketing activities.

An effective strategy can guide your marketing team. It will allow phone number list you to understand your customers, know what digital channels drive leads and revenue, and help your team  to have a positive business impact.

There are many These include ensuring you:

• Improve efficiency
• Gain insights
• Boost productivity
• Know your audience
• Increase ROI

When it comes to creating a strategy, research is crucial. You need to understand the business objectives, target audience, and outcomes of the research, and include any key questions you want answered.

Following that, you can use a to set out timelines, budgets, goals, tactics, channels, KPIs, and so on. With a strategy in place, you will have a great basis to work from and can adapt your tactics, and goals if things change.

Ultimately the pace of digital marketing can be unforgiving, so be prepared to pivot and adapt if circumstances change. However, use your strategy as a blueprint that you can return to for guidance.

Now you’ve got to grips with the fundamentals of creating a strategy, let’s look at useful resources to keep on top of trends and developments in the world of digital marketing.

With the ubiquity of social media and other digital channels, some companies question the necessity of newsletters.

But with consumers being  for tracking and the increased popularity of platforms like Substack, being able to communicate with and influence your customer base via is essential.

There are some successful newsletters out there that can be a mine of information for marketers such

Never underestimate a good newsletter, it can inspire what you most need – and best of all, it arrives in your inbox with no effort!

There are lots of great online publications and blogs that offer a range of content, from articles to podcasts to handy toolkits or guides.

It’s worth keeping some bookmarked so you can check them regularly to see what’s coming down the line or get advice. You can set up an RSS feed or subscribe so you get updates to your inbox.

Some of these are specialized, so if you work in social media or search marketing you will get information that can help in your daily role.

Here are some to check out:

Many of these sites offer podcasts and webinars, many of which are free. You should also look at the publishing platform Medium for articles from experts on a variety of topics.

Social media offers marketers effective ways to communicate, engage, and influence consumers. It’s also a great way to tap into conversations, monitor trends, and keep an eye on competitors!

It’s worth noting that social media platforms are prone to change. This could be their name – need we mention? It could be the look of the platform or the replacement of a feature (goodbye, IGTV).

Often these changes have a small or negligible impact on the way you use them and have little bearing on the day-to-day duties of a social media marketer. So don’t panic if something is different.

Make sure to consider. It helps people to discover your content and links your content to a category or topic. For example, #digitalmarketing is a popular America Email List  hashtag along with others as shown in the graphic below.

Let’s look at how you can use some of the most popular social platforms effectively.

The professional networking platform, is an ideal place to connect with leading industry experts and influencers. You can join online communities and forums to interact with other marketers, get updates, and ask questions.

There are also blogs and newsletters that you can subscribe to in niche areas. You can also build a community by  or creating a newsletter for everyone on the network using the Creator Hub.

allows you to watch live events and videos from industry leaders and competitors and there are also audio events.

You can create a stream on X using Stay away from ones that are too generic, such as #marketing or #technology, to avoid being bombarded by irrelevant tweets.

Instead do some research to see what hashtags might fit your message or campaign – to go viral or trend on the platform. Examples of tools are

Due to its real-time nature, X is great for getting the scoop on breaking news or new developments. You can also follow other brands and industry leaders to get opinions on new developments or tips on how to use a new platform – like , for example.

Instagram users can search for content by specific terms or hashtags using the platform’s ‘Explore’ feature.

It also offers related searches that allow you to broaden your results. It can be a powerful tool to stay on top of trends and discover valuable data, infographics, and videos.

A strong influencer platform, Instagram allows you to follow creators – big and small – to track new trends and tap into any hashtags or conversations. It can also help you identify influencers on the up that may align with your brand that you could use in activities or campaigns.

Check out this to get the most from the platform.

Like other networks, Facebook has groups and  tv commercials: a comprehensive guide to television advertisingcommunities that brands can tap into to see what customers are saying and start conversations. This could be to discover more about your customers, create brand awareness, or simply drive engagement.

As a platform, Facebook has embraced AI due in part to its founder, Mark Zuckerberg, and his

In 2024, users and marketers will become more adept at using AI content creation tools and AI technology for So it’s worth keeping an eye on developments to see how you can leverage it to boost paid campaigns or optimize customer service.

has gained users quickly since its inception and passionate ones at that. The platform is awash with great content creators and influencers to tap into for inspiration and insights.

You can use TikTok to keep up to speed by:

• Using the ‘Discover’ page
• Following relevant influencers
• Filtering searches
• Tracking and following trending and relevant hashtags

For any marketer, is an invaluable free tool to stay on top of the news and industry announcements. It allows you to monitor the web and notifies you through email when a new result matching your search query appearsa

Set up some Google alerts built around relevant keywords and phrases. You can also create alerts for influencers, industry leaders, and competitors. It’s also an effective way to track brand mentions. (You should include common misspellings too, so you’re not missing anything.)

analyzes the popularity of queries on the search engine across various locations and languages. It uses graphs to compare the volume of queries over time and can be filtered by location and topics to give you interest over a timeframe. There are also that take context into account.

Top tip: You can also use a platform like SparkToro for audience intelligence to conduct market research and get intelligence insights about your target audience.

Google isn’t the only online solution for gathering news from online sources. A news aggregator app is a web application that gathers syndicated web content such as blogs, online newspapers, videos, and  in one location for easy viewing.

Aggregators save you time and effort as you can tailor what content you’re receiving into one place and get updates at a glance.