We are often asked why advertising in Yandex business is at all and how it differs from the same YAN advertising in Yandex Direct? After all. It would seem that they are the same sites. is a different payment model. If in Yandex Direct we pay for each click or in some other types of companies. For example. For a thousand impressions,
then in Yandex Business we pay strictly per month. The price for
It doesn’t matter whether demand accurate mobile phone number list has grown or fallen, your expenses will remain For example. You sell respirators, and God forbid. A new wave of respiratory diseases, as it was in 2020, wild demand, the price in Yandex Direct skyrockets, then in Yandex Business no one will be able to take more money from you.
But there is a downside here. You will not be able to test the tool on a small amount of advertising budget. You to buy at least a 1-month subscription. If in Yandex Direct you have to meticulously set
up for a very long time who we will show
the ad to in order to spend the budget wisely, then in Yandex Business you only to set up the ad, the ad will do the rest itself. It will choose on which sites and to whom to show these ads. It would seem that everything is quite simple and you can do it without specialists. But turning to specialists in the field of online advertising allows you to focus on your business and do what you are most competent in. A specialist has the experience and tools that allow him to achieve the best results in promoting your business in the online enviro
We identify the strengths and yandex.business how does it work? Is it worth connecting weaknesses of your company.We conduct a more in-depth analysis of the competitive environment in Maps, collaborating with the Yandex analytics department. on the advantages, we will prepare a card for your company according to all the maximum possible criteria and parameters (we will not reveal all the secrets).We are making a plan for further publications, promotions, reviews and other activities.We develop the most effective advertisements and creatives, set up and launch advertising campaigns
According to a previously drawn up bfb directory plan and in accordance with the tariff, we create and publish materials and promotions in your company card. According to the selected tariff, we create and publish positive reviews.We moderate the company rating, respond to reviews left by clients (or moderate your responses).We monitor the relevance of the information posted and make corrections if
Speaking about the effectiveness of advertising in Yandex business a campaign in YAN, there is no clear answer here. Because a lot depends not only on the campaign settings and how well it is set up in principle, but also on the business niche. Some companies are more often for in the same directories, for example, hairdressers, car service, beauty salons. But others will be more effective in YAN, for example, online stores. Therefore, before choosing any advertising system, it is worth considering how exactly your potential client will search for you.
