HubSpot CMS or WordPress , which is the most suitable platform to create your own site? It is known that creating a SEO optimized web page is among the first useful marketing strategies to attract the attention of potential customers and thus obtain a real competitive advantage.
Let’s discover in detail all the potential of these two tools!
HubSpot CMS and WordPress, what is it?
Before analyzing the main differences between WordPress and HubSpot CMS, it is important to understand what a CMS actually is.
A CMS – Content Management System – is a tool whose function. Is to help users independently create web pages. Offering them the possibility of managing their own site with extreme. Simplicity and speed. An easy and intuitive way therefore even for those.Who do not have particular technical and IT skills. But still want to make changes and updates to their website.
Both platforms have a drag and drop feature . This allows you to create or modify landing page templates with predefined themes that immediately offer excellent navigability and a well-structured site.
The fundamental characteristics of a website
Before comparing the two CMS platforms, we believe it is essential to highlight how a website must be structured to be effective . We also know that for any business operating on the market it is essential to have an official page useful for communicating with the target audience.
It is not enough to have a simple website, it is essential that the latter has some specific characteristics, such as:
be SEO optimized ,
have quality and constantly updated content ,
be mobile friendly ,
have excellent web usability .
Read also ” SEO Optimization: Strategies and Benefits for Your Website ”
We will see later that an updated and accessible page is an essential communication tool to increase business opportunities. This will help strengthen the bond with your target.
Among the most popular CMS for creating websites with these requirements we certainly find WordPress and HubSpot, the latter born in 2013, has already conquered a large slice of the market together with its CRM.
HubSpot Content Hub (formerly CMS Hub): Definition and Benefits
The Content Hub, containing the HubSpot CMS, is an all-in-one tool that allows you to create SEO-optimized websites from scratch, through the use of useful tools for creating topic clusters and pillar pages .
On the contrary, WordPress does not have any native functionality for SEO optimization, but plugins that are most of the time paid. From here it is easy to understand how the two software enjoy different features that make them substantially different.
In a schematic way the advantages of the HubSpot CMS are:
the creation of SEO-optimized web pages ;
strengthening marketing activities (also discover the HubSpot Marketing Hub ) and sales networks;
improving customer service .
Having a constantly updated page guarantees above all better visibility on the web, with better positioning on search engines and consequently a greater probability of being noticed by more people.
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Blogging Analysis: The Two Platforms Compared
Another substantial difference between special material WordPress and CMS HubSpot () is the possibility with the latter to bw lists track all user interactions, thus being able to make predictions on consumer purchasing behavior.
The HubSpot blog can be connected to your Email Marketing and Social Media Marketing tools to allow you to update your users in real time.
Thanks to all the information collected, you can critically analyze the performance of your blog and make changes to the digital strategy itself, if necessary .
It’s a different story for those who choose the other platform: WordPress does not allow the automation of these tools and any function requires a paid extension.
We are often asked: which is better WordPress or HubSpot ?
The Content Hub CMS tool was studied and designed for the creation of corporate websites, which have a very specific purpose: to direct potential customers in their buyer’s journey , that is, the path of a user towards the purchasing action.
Unlike the CMS Hub, WordPress does not have a native optimization function but several plugins (an example is Yoast SEO ). This does not make it particularly suitable for all those businesses that want to acquire new potential customers through the web.
HubSpot CMS: Security
While the HubSpot CMS platform is accessible to everyone, security is at the core of this software. HubSpot CMS includes:
SSL (Secure Socket Layer) protocol ,
Web Application Firewall (WAF),
Global CDN (Content Delivery Network) for multimedia content delivery,
monitoring and detection systems for any external threats .
WordPress, on the other hand, requires the installation of external plugins ( Sucuri or Wordfence to name the most famous) to ensure acceptable security of your website.
Choose HubSpot to better manage your B2B business
Here we are at the end of our guide. In short, WordPress continues to be a great tool for anyone with a limited budget and/or needs.
For B2B companies that want to make the most of their communication and sales channels, HubSpot proves to be the ideal choice due to its countless functions and potential .
hosting and security :
constant maintenance and updates ;
support for any problem;
Intuitive and user friendly CMS ;
all-in-one platform that allows you to manage your website, landing page, blog, marketing campaigns, email, social media and HubSpot CRM ;
Integrated SEO Tool : Use recommendations, analysis and topic cluster creation that are easy to visualize and manage. Get help from artificial intelligence for meta tags and meta titles.
Advanced analytics and reporting for a data driven approach .
