8 Simple Ways to Find the Right Company to Work For

The first place to start is to get an understanding of the company you’re considering working for.

Review the company’s mission, vision, and core values on its website and marketing materials like annual reports. These should reflect their commitment to certain ethics, social responsibilities, and long-term goals.

Here’s an example from IKEA’s website that clearly outlines its business objectives and ethos.

You should also search for any news stories to see if there have been issues with staff or other controversies. Or conversely, has the company been praised for work initiatives or its company culture on a platform like LinkedIn?

Large corporations or public companies often have financial phone number list information available online so you can see performance and growth. It’s also worth Find the Right Company to Work For looking at competitors to see if a company has a viable future and to get insight into the industry.

Top tip: Look for awards such as “Best Places to Work” or certifications like B Corp, which indicate high standards for social and environmental performance while Deloitte rates companies .

You can tell a lot about a company from its social media presence, website, and other content.

Reviewing these channels can tell you something about the brand’s personality, the way they engage with customers, industry collaborations, and any initiatives – marketing and otherwise.

Companies with strong, positive values often promote topics like diversity, employee welfare, sustainability, and community engagement.

Here’s an example from Google – a company that has featured for 15 years in the top 10 of Glassdoor’s ’ awards. From scrolling through its feed on X you can see the issues it promotes such as  Find the Right Company to Work Forclimate change and veterans in business to tie in with Veteran’s Day.

Employer review sites are a great way to get insight into what employees – past and present – think about the company.

Use platforms like Glassdoor and Indeed to read employee reviews and ratings, The Muse offers career and search advice, Comparably allows you to compare companies, brands, and salaries, while Vault uses annual surveys of employees and interns to rate employers.

Insights from these sites can reveal how well the company adheres to its values, especially regarding work-life balance, inclusion, and transparency. You should also look into company policies such as parental leave, mental health support, and flexible work options.

Top tip: Search for videos, blog posts, or social media posts where employees share their experiences of working for a company. Behind the scenes (BTS) footage can also give some insights such as  who features its employees and offices across social media sites regularly.

lingdin is a great network to connect with peers and marketing leaders, and do some digging!

When you visit a company page on LinkedIn you can click on the ‘People’ tab and it will bring up current employees such as where they’re located, what they studied, and what they do.

It also has a ‘People you may know’ section that Find the Right Company to Work For links to people’s profiles so you can connect. It lists them according to a first or second connection depending on how you know them. This means america email list   you can ask connections for an introduction from a mutual connection to build your network.

Here’s an example from Revolut’s LinkedIn page.

If you’re a Premium LinkedIn member, you can use this function to reach out to current or former employees, learn about their roles and experience, and even ask questions about the company culture, leadership style, and working environment.

There’s also  to consider. What are people saying about the company on social networks? Do people share posts and positively engage with company content? If so, this shows high employee engagement with a willingness to share and endorse company messaging.

The leadership team of a company is responsible for making the big decisions and driving growth. But it’s important to know who they are so you can gain an insight into how they run a company and set the tone for workplace culture.

It’s easy to find out who the C-suite is for a company through a simple online search or through LinkedIn. Media coverage can also be useful to find out about a person’s background and where else they have worked (or boards they may be on).

Knowing the values of the people at the top can indicate an alignment conduct research to determine where your target audience spends  with the company’s priorities on ethics, collaboration, and transparency.

Top tip: Consider signing up for industry publications like Marketing Week, Ad Week, or Advertising Age which track people in senior positions and can give insight into their position, company, and team.

Companies with strong values are investing more and more in to drive meaningful change for society, people, and the planet.

The type of initiatives a company invests time and Find the Right Company to Work For money into can help you decide whether they align with your values.

Examples of CSR initiatives are:

• Supporting non-profits or charities through employee volunteering or fundraising
• Commitments to reducing carbon footprint or emissions
• Participating in community projects such as beach cleaning or tree planting
• Supporting local businesses through events or booking venues
• Driving ethical supply chain management through fair trade initiatives or protecting worker’s rights
• Promoting diversity and inclusion policies
• Offer work/life balance programs or options for unpaid holidays or sabbaticals

Here’s an example of a CSR initiative from food giant Kellogg’s on X promoting breakfast grants of £1,000 to schools in the UK every year to feed children in need.

While you may have found the perfect job, it’s important to think ahead and plan for your career. This requires looking at learning and development opportunities.

Many professionals believe learning and development are as important as salary. In fact, 66% of workers said they would consider quitting their job within 12 months if there were cuts to their learning and development, according to a Docebo survey.

Companies that prioritize training (face to face or  mentorship, and career development value personal growth and employee satisfaction. This means they offer opportunities  Find the Right Company to Work Forand see a new hire as someone with potential rather than just a person to fill a role.

Top tip: “Apply for the job that you want, but also apply for the job that will give you the skills to take the next step in the future. The average tenure for marketing professionals in jobs now is 1 to 2 years: long gone are the days where it’s a job for life and a watch at the end!” concludes Payne.

The way people work has changed significantly in the past few years. This means the traditional 9-to-5 in an office is no longer how many employees want to work – they want flexibility to ensure a good work/life balance.

For many, this means they want the option to be a  or work remotely if the role is suitable. With so many great management and communication tools available like  and Monday, many marketing professionals can work well in a flexible role.

A recent UK YouGov poll of working adults found that 48% want more flexibility in their jobs, with better work/life balance the most popular reason (62%). Other benefits of Find the Right Company to Work For hybrid working are more efficient use of time, more freedom and less or fatigue.

Consider a company’s view on flexibility when you size them up as somewhere you want to work if that’s important to you.

There’s no better or faster way to break into the digital industry than with a digital marketing certification. DMI’s certified  will teach you the fundamentals, show you how to leverage AI in your marketing activities and how to cultivate soft skills. You’ll also explore key channels such as email marketing, social media, SEO, content marketing, and much more to execute successful marketing campaigns in any industry.