Acquiring a new customer costs 5-25 times more than retaining an existing one. Given this, it makes sense that you should aim to leverage your customers for highly effective marketing.
The inbound marketing flywheel consists of three components: attraction, engagement and delight. It is essential that it is developing maximum speed to ensure sustainable and long-term growth.
4. Create referral programs
In addition, you can reward your followers on social networks for attracting new people. For this purpose, for example, arrange a prize draw – if a person tags 3-5 friends in the comments, then he will have a chance to win.
It is also important to provide customers with a good experience with your brand. If users are impressed with your service, they are more likely to recommend your company to their friends for free.
This is high return.
5. Do SEO optimization
Best Uses: Showcasing expert knowledge, increasing visibility to new audiences.
Finally, SEO optimization of your website, blog posts, and even social media pages is critical to long-term marketing success.
For example, your blog posts will have a much greater impact if they appear in search results for relevant queries. Traffic from social media and email newsletters alone won’t get you very far.
Additionally, your site will have a much greater impact on your company’s bottom line if it ranks in the top ten search results for relevant keywords.
Just imagine how much of an impact your resource will have on sales if potential customers can find your company when searching for products or services related to your industry.
Developing and implementing an SEO strategy is a long game, but it is one of the best approaches to creating content that will consistently reflect on a business’s bottom line.