Social media is all about connection, offering brands a unique opportunity to display their human side from their employees to their values.
Sprout Social Index™ infographic highlighting the types of content consumers want to see on social from brands
Chubbies is a great example of a brand
with a humorous, meme-heavy social presence. Although this sort of approach to social isn’t for every brand, Chubbies understands their target audience, which helps them drive and maintain engagement.
According to Index data
company alignment with personal values is 74% more important to consumers than it was in 2021, so brands can benefit whatsapp number list from showcasing their values through philanthropy and activism.
We’re in an age where half of consumers want to see brands take a stand on social and political issues. Brands like Patagonia do a brilliant job of highlighting their human side.
Although the clothing brand has a history of activism, founder Yvon Chouinard recently relinquished ownership of the company in an effort to support environmentalism.
Simply showing off your colleagues and coworkers is another easy way to put a face to your brand, much like Sprout does with our #TeamSprout series.
9. More top-of-funnel leads
Securing more top-of-funnel leads is another key social media business benefit. Billions of people are active on social how to automatically delete old emails in gmail media daily and there’s a large chance your audience is already online. Whether through paid ads or content promotion, you can reel in more top-of-funnel leads by raising awareness for your brand.
Having a social presence introduces
people to what you’re selling and represents another way to score more sales. Even if these leads don’t make purchases taiwan lead directly through social, raising awareness could lead them to becoming full-fledged buyers later on. After all, they can’t buy until they know your brand exists.
