Funnelactually knowing the number of page views helps you visualize where the holes are in . The funnel , which goes from Awareness → Information gathering → Comparison and consideration → . Purchase.Funnel diagramas a result, issues with online initiatives may become apparent.For example, if the Company . Overview or Home page page receives a large number of pageviews, it can be assumed . That there are many Named searches that search for products or company names. In other . Words, it is possible that the pageviews are generated by people who are in the .
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Consideration/decision phase. If there are many pageviews to other pages such as faqs or blogs, . It can be assumed that there are many Non-named searches, meaning that most of the . Access is from users who are in the awareness stage.Understand what types of content you . Should prioritize creatingknowing which areas have the most page views can help you decide what . Kind of content you should prioritize.As a premise, from the Awareness to Information gathering stages, . Non-named searches are used. Then, it is common for users to learn the name of .
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A service during information gathering and then conduct a name-based search at the Comparison and . Consideration stage.If there are a lot of page views to your faqs and blogs, meaning . There are a lot of non-named searches, and conversely, there are few name-based searches, it . Is likely that your current content is not very effective brazil phone number list at promoting your products.Therefore, you . Can highlight the benefits of your product in an article titled Recommended xx tools, which . Is useful when comparing products from other companies.
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In addition, you will need to expand . Content that can introduce your product in more detail, such as case studies and white . Papers on technical documents.It may also be that the link from the blog article to . The download page individual scenes unfold for the case studies or white papers is not adequate.You can understand . The effectiveness of existing measuresif you can identify locations with high pageviews, you can also . Check the effectiveness of existing measures. If a product site has a low pageview count, .
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It is likely that your measures to expose the product name are insufficient or that . Your current measures are not very cmo email list effective.In that case, it would be effective to promote . The product name through press releases and collaboration with external media. Also, if you are . Running online ads such as social media ads, article ads, and listing ads, review the . Content and check whether the targets and keywords you have set are appropriate.Btob companies can . Easily check the number of page views (pv)as mentioned at the beginning, in bb companies .
