Now that you know the types of anchor text, let’s look at some tips to optimize its use in favor of the
positioning of your pages in Google results.
Use the various types
The most obvious thing to do is to asia mobile number list use exact match to objectively show Google
what your keyword is.
However, as we said, this practice can be interpreted as spam when used excessively. So, use the
different variations we mentioned.
For each page, you can create a list of anchor text , with synonyms, related words, and other
possibilities. This way, the terms will vary and appear natural to the search engine.
Always think about the user
SEO professionals know the importance what is online reputation management? of anchor text for
good positioning.
However, some people focus so much on optimization that they end up harming the user
experience with artificial keyword stuffing.
There is a small rule that applies to the entire SEO strategy: think of the user first . If he has a good
reading experience, Google will recognize it .
Therefore, use anchor text naturally, promoting pleasant reading and taking advantage of the
different types we mentioned above.
Use it in relevant contexts
The more relevant the content on the page is uae phone number to the anchor text, the better your ranking will be.
For example, if your search term is “SEO tips,” the anchor text will carry more weight with Google in a post about SEO than in the footer of any website.
The logic is simple:
If a specialized SEO text creates a link to your website, it means that you are a reference on the topic. Therefore, the ideal is that the anchor text is as close as possible to the context of the page.
This is especially true for your link building and guest posting strategy (as we’ll see later). You should focus on earning backlinks from relevant websites in your niche and not asking for citations on random pages. Quantity counts, but quality is much more important .
Pay attention to guest posts
You won’t always have control over the backlinks you receive. One of the cases in which we know on which site and how the link will be created is the guest post , that is, when you are invited to write on another blog as a specialist.
Take advantage of the fact that you have a domain over this post and create a smart link to your blog.
If you have good relationships, your pages can be linked—with good anchor texts—by authorities in your area , which Google places great value on.
However, since link building practices are always in the search engine’s sights, it is recommended not to use exact match in guest posts, as it may indicate an artificial link. When in doubt, it prevents Google from mistrusting your website.
Since we mentioned strategy, we also invite you to download our complete and free material on how to make Guest Posts perfectly.
Take advantage of internal links
Links between internal pages of your website also have a powerful impact on positioning, in addition to improving user navigation.
So, use this resource wisely as well, using the most authoritative pages to convey relevance to others that have less visibility.
Take advantage of the fact that this is a type of link over which you have complete control. Show Google, with the anchor text, the subject of the pages you want to rank and for which terms they should be indexed. And, again, do not abuse the exact match.
Monitor your anchor texts
As we said, most of the external links you receive are not under your control, in the end, if you have good content, the references will arise naturally.
So, you need to monitor the backlinks you receive to know what anchor texts they are using.
A basic Excel spreadsheet already helps you manage your keywords and avoid excessive repetition. Some tools, such as SEMrush , Monitor Backlinks and Ahrefs, present a report of the anchor text used for a given page and help you monitor it.
This way, you can see if there are links from untrustworthy sites or the possibility of being considered spam.
If you find an anchor text that is hurting your pages, try contacting the website administrator and asking them to change the term to something more suitable.
A good neighborly policy is essential for such moments!
