This occurs after the company has attracted an audience and is ready to convert visitors into leads for its sales team (i.e. sales qualified leads). As you can see in the diagram below, generating leads is a key point in an individual’s journey to becoming a satisfied customer. Inbound Marketing ProcessNow that we understand how lead generation fits into Inbound Marketing, let’s follow the steps of the lead generation process. How does lead generation happen? First, the visitor discovers your company through one of your communication channels — website, blog or through social networks, generally coming from search engines (they type a keyword in the search field and, through SEO settings, your page ranks among the top answers suggested on the search engine).
After that this visitor enters
After that, this visitor enters the suggested page job seekers data and consumes the available content. They will only click on the CTA (Call to Action) of the content if they really recognize value in what they read to solve the problem that originated their initial search. This CTA will direct the visitor to a landing page — a page strategically designed to be convincing and capture information from the leads in exchange for an offer (a piece of valuable content for the stage of that lead’s discovery journey, such as an ebook or course, or a promotional discount, for example.
Once on the landing page
Once on the landing page, the website user seasonal reboot: updating daily housing for spring fills out a form and provides contact details in exchange for this offer. Have you noticed how all the processes fit together so that, organically, a company influences and encourages a stranger to provide contact details and become a lead? After consuming valuable content for your search, the stranger becomes a lead, that is, they naturally provide personal contact information to be nurtured by the sales and marketing team. As a result of this nurturing, the lead becomes a suspect who, later on, could also be a potential customer — prospect.
The form and frequency of
The form and frequency of contact in the long term is what will guide the next actions throughout the sales funnel.Lead funnelSource: Proven ModelsWhy invest in this strategy in the digital environment?Digital channels enhance Inbound Marketing strategies because technology helps in generating data and automating practices that operationalize each stage of the lead generation process. Strategic information is used to support the stages of this process and helps to establish metrics to monitor gains or losses in the changes implemented.
Furthermore through automation it is
Furthermore, through automation it is possible to optimize each process: imagine the work required to send emails to a company’s entire contact base manually! Through SEO, it is also possible to increase the ranking of institutional websites, blogs and other points of contact in search engines. These are content structuring and provision alb directory tactics that influence the user experience and increase the chances of the website being found by the audience that really matters to the business.Create a lead generation machineHow to generate leads on digital channels?There are many channels that can be used to transform visitors into leads.
