Therefore, increasing the conversion rate is directly related to the success of a business, as it corresponds to the strategic objectives selected for it. Having this number in mind means knowing exactly how your company’s efforts are going to achieve its objectives and, consequently, optimizing these results. What is the relationship between conversion rate and ROI?ROI, or return on investment, in Portuguese, is the most observed metric in advertising campaigns and Marketing strategies — and the conversion rate is always in dialogue with it, even though its application is broader.
In a Content Marketing strategy
In a Content Marketing strategy, several business owner data tests can be carried out throughout the stages of the purchase process, including before and after the sale. he various conversion rates that are part of the communication and sales process. On a corporate blog, for example, we can improve the conversion of several items, such as: traffic; lead generation; SQL (leads qualified for sale); sales; upsell (sale of superior products or larger service packages); cross sell (sale of complementary products).
result influences others This way
result influences others. This way, we “polished” the hotel classification: why is it needed, how to proceed and what is your benefit entire process, step by step, in order to run the strategy in the best way possible and, consequently, improve ROI.Powered by Ion Rock ContentWhy is your conversion low?Before learning how to improve your conversion rate, it is essential that you understand what are the possible causes that have affected your conversion. Below, we list some of the main ones. The objective is that among them, you can identify or hypothesize those that occur on your pages and carry out tests to determine whether, in fact, this is a problem faced on your website or not.
Your website is not responsive
Your website is not responsive Even the aub directory best web page can have its conversion compromised if it is not adapted for different types of devices, such as cell phones and tablets. Currently, people spend more time connected via smartphone than through regular computers and this behavior has become so common that it has become the main way of accessing the Internet, which is proven when we realize that more than half of Google searches are made on mobile devices.
In this the role of
In this, the role of responsiveness is to allow your pages to be viewed in any type of resolution, without distortions. This means that it is a way of ensuring that your users will have a pleasant experience on your pages, prolonging their time on the page and even their willingness to become a lead.The value proposition is not clearA value proposition establishes the competitive advantage of a business compared to its competition.Despite its importance for sales success, many entrepreneurs do not define this concept clearly, or do not include this information on their pages, which translates into lost business opportunities.
