Then, they must be distributed among team members. In fact, some people are expected to accumulate several duties. Naturally, the distribution of responsibilities shown in the infographic may not apply to the reality of your company. But some functions must be fulfilled: content planning; definition of the editorial calendar; writing; proofreading; editing; design and creation of images; content promotion. In this question of roles, it is also necessary to take into account whether your company will hire freelancers to carry out some steps, such as writing, reviewing and design.
In fact this outsourcing is
In fact, this outsourcing is very common, according self employed data to this CMI chart:Outsourcing of Content Marketing activities in BBSource: Content Marketing Institute.The larger a company is, the greater the tendency to outsource content production, but companies of all sizes tend to do this outsourcing.For it to work well, it is necessary to designate someone to manage the work of freelancers. Define the objectivesThe objectives will guide all the work. For example, is your company’s intention to increase traffic to its website and blog? Increase engagement on social media? Increase the lead base? Lead leads to a purchasing decision? Strengthen your authority in the market? Rebuild the company’s reputation? When talking about objectives, this also includes the intention of each specific content.
Is the target to get
Is the target to get the visitor to download an hotel classification: why is it needed, how to proceed and what is your benefit ebook? Or is it getting him to follow the company on social media? Or leave a comment?This definition of objectives is essential for each content to play its role and for the strategy to work. Organize activities Considering the number of tasks required in a content strategy, it is essential to rely on technology and automate whatever is possible. This starts by documenting the workflow, making it clear who is responsible at each stage.
Studio helps a lot in
Studio helps a lot in this regard, as it allows atb directory you to organize the workflow. As each person has a different role, the platform takes care of showing each member what needs to be done and when. If you want a simpler platform and don’t need a lot of resources, Trello can be a good solution. The important thing is to ensure that each team member performs their duties within the deadline. To obtain ideas for content production and discover keywords that can be explored, you can use tools such as Ubersuggest, BuzzSumo, SEMrush, Ahrefs and AnswerThePublic.
The editorial calendar can be
The editorial calendar can be organized with specific tools, such as CoSchedule and Kapost. But Trello and Notion can also be used for this activity. With Google Analytics and SEMrush, you can analyze content that needs updating. It is possible to find those that are losing positions in the SERPs. It may also be worth searching the posts by modification date to see which ones are older and therefore may contain outdated data. To automate the sending of marketing emails, you can use tools like MailChimp.
