Apr 9, 2023

The project consists of two parts

Find customers and learn the scale of. Discussions around a selecte topic, brand or product. CrCONTENT MARKETING “Polish Legends” from Allegro, world-class content marketing Aneta GlowackaAneta GlowackaJanuary 17, 2016 ・ 3 min read Share with Facebook Share with Twitter Share with LinkeIn People don’t like being sold. Of course, that doesn’t mean you shouldn’t do anything. It’s about giving up pressure – instead of selling, you have to let the customer make a purchase. For this, you nee to understand that you are selling not only something , but above all to someone . Therefore, brands face the challenge of creating content that will interest the audience. the “Polish Legends” campaign. Allegro approache recipients in an innovative way and did more than just advertising. The creators of the campaign create attractive video content.

Allegro certainly manage

Telling known legends in an unobvious way, and an ebook – a literary experiment of retelling known stories by young Polish artists. With the “Polish Legends” project, they decide to build the brand’s image in the digital world. The entire campaign is phone number list done on a grand scale, with Allegro acting as a patron of the arts. Interesting actors, director Tomasz Bagiński, the Platige Image team, as well as valuable writers were involve in the cooperation. Project. One of them is the free ebook “Anthology of POLISH LEGENDS.

To achieve this through

These are six stories inspire by selecte legends written America email list by contemporary Polish writers: “Look into my eyes” by Elżbieta Cherezińska base on the legend of “Bazyliszek”, “The Silence of the Lamb” by Robert M. Wegner base on the legend “The Wawel Dragon”, “Invisible” by Łukasz Orbitowski base on the legend “Living Water”, “The Sleeping Knights” by Rafał Kosik base on the legend “The Sleeping Knights”, “Ordinary Giant” by Jakub Małecki base on the legend “Pan Twardowski”, “Fern flower” by Radosław Rak base on the legend “Fern flower.