A landing page is not necessarily the page that collects lead information. All pages used by
advertisers for PPC investment are considered LP by search engines — and only they will be
evaluated for rankings.
That’s why it’s so important to provide the best user experience on these pages. The volume of
relevant information is essential, as is the fast loading of personalization elements , the clarity of
communication and the security of access.
Follow the conversion rates
When you buy web traffic for a site, it is shop very important to define what an organic
conversion and a paid conversion are . Only with this support is it possible to have a real
dimension of the value of the campaign and the effectiveness of your strategy in relation to your
investment.
Google and Facebook allow you to set up conversion tracking directly through Tag Manager , but this
must be set up before launching the campaign.
Optimize campaigns and test results constantly
Testing your campaigns and the value of values in everyday life analyzing the results is
key to reducing your investment and ensuring that your campaign is profitable. In addition to using
KPIs, create A/B tests to vary your ads and see which model produced the best result.
As you can see, organic results compete somewhat for the top positions in the SERP with paid ads,
especially when the search is informational and not transactional.
Buying web traffic for a site and ensuring that your page appears in the coveted top position also
depends on how optimized it is for search engines — that’s why it’s so important to balance the
two strategies.
Do you want a real-life example of a successful web traffic buying strategy for a
website? Find out how Stage helped IRKO Group overcome its challenges!
Your customers are one of the fundamental pillars of your organization and understanding their
perception of your brand is critical. If you have been developing marketing strategies for a long time ,
you already know the importance of identifying changes in industry trends to generate new actions quickly.
With the technological revolution, companies face a dynamic world that forces them to adapt at an accelerated pace to remain competitive in the market.
Given this fast-paced reality, how can companies detect and measure these changes to stay ahead of the curve? The answer is simple: through brand health .
In this article, we will tell you everything about this branding concept and its main metrics. This way, you will have no doubts about how to apply it in your organization.
In the next paragraphs we will talk about:
- What is brand health?
- Brand Health Metrics
- How to evaluate your results?
What is brand health? take-care-of
Brand health is a measure of how uae phone number well a brand delivers on certain attributes of its promise to its customers and how it is perceived by consumers. Overall, it helps estimate the overall performance of your brand and provides a comparison to your main competitors.
Now you’re probably wondering, what makes a brand healthy ? Well, essentially, three factors:
- Brand awareness ;
- Brand reputation ;
- Share of Voice (SOV).
However, for each organization, there will be different priorities as to what to measure. Some important elements to consider are: customer experience , positive connections, and negative connections or brand weaknesses.
But how can implementing brand health monitoring benefit your business?
Below we analyze some of the main benefits of carrying out this process:
- better understand the perception of your consumers and target audience about your brand;
- identify your brand’s strengths and weaknesses ;
- estimate your overall performance and identify the factors that prevent you from performing better;
- establish a benchmark against the competition;
- direct your marketing strategies and optimize your expenses ;
- detect negative trends and address them quickly.
Brand Health Metrics take-care-of
Now, let’s see how to put this into practice using key brand health metrics.
Net Promoter Score (NPS) take-care-of
It is one of the favorite metrics to estimate customer satisfaction , as it quickly provides an overview of brand perception.
NPS is measured on a scale of 0 to 10 points and is based on how likely a customer is to recommend your brand. Each consumer is classified as a detractor, passive or promoter.
This metric is calculated in three simple steps:
Take a survey take-care-of
Questions focus on the likelihood that the customer will recommend you or rate your service. They can focus on a specific product or even the customer experience.
Classify the answers take-care-of
Categorize the responses as detractor, passive or promoter.
Promoters will be satisfied customers who gave a rating of 9 or 10.
Passives are not completely satisfied and gave a score between 7 and 8.
Finally, detractors are dissatisfied customers who gave scores less than 6.
Measure the results take-care-of
To calculate the Net Promoter Score, simply subtract the percentage of detractors from the percentage of promoters. This will help you determine the likelihood that a customer will recommend you.
It is suggested that this metric be used in conjunction with other data, as if used individually, it only gives you your brand score and does not provide insights to convert detractors and passives into promoters or ambassadors .
Sentiment analysis take-care-of
This refers to the analysis of subjective data, such as transcripts of customer service phone calls and social media posts. All of these can offer valuable insights into how your brand is perceived and what emotions are associated with it .
This analysis is done through natural language processing, however, doing it manually would be costly and impractical. To optimize it, artificial intelligence and machine learning are generally used .
In this way, written text can be extracted and analyzed and then the general sentiment ranging from positive to negative can be mapped.
The result of this analysis is all the data in positive, neutral or negative percentages.
While this metric will help you understand sentiments toward your brand, it doesn’t determine why they are positive or negative, so it will be your job to identify how to improve the customer experience.
For this metric, social listening is crucial.
