An important task solve when developing an online store is to create an interface that will be pleasant and convenient for visitors to the site. And some business owners, the promotion of which is carrie out online, pay more attention to the external component, that is, the design. They strive to stand out from the competition and be original, but forget that the online store must have a well-thought-out structure that is intuitive for all customers.
Any person who visits the site should ideally
Quickly navigate and immeiately understand how and where to look for the require goods or information of interest, without special database opening a lot of unnecessary pages. In this article, we will tell you what the structure of an online store should be so that it is not only attractive, but also convenient to use.
Structure of an online store: its essence and importance
The structure of any Internet resource is a set of individual elements arrange in a certain way, provide blocks, accessible to visitors of pages. And when planning it, logic is very important. Base on it, you can make an online store not only beautiful and interesting, but also intuitive for all buyers, convenient for users.
The main components of the structure are:
SEO structure. This includes the products sold and their categories, brands and their descriptions, informational thematic materials.
Functional structure, also known as technical. This is the functionality available to site visitors: menu and navigation, provide options.
Why is the structure neee? It solves several problems at once:
Helps site users quickly, almost immeiately after visiting the main page, understand what to do next: how to search for the necessary services or goods, how to order them.
Allows the visitor of the online trading platform to easily open and study in detail different sections, as well as quickly move between them without confusion.
Facilitates and spees up the main actions of customers:
Choosing a product by basic parameters, adding it to the basket, placing an order, continuing the search and shopping. And all this should be done without problems.
Allows the website owner to promote their resource in search engines using relevant keywords.
Encourages customers to make purchases. If an online store is attractive and convenient, then its user is more likely to place an order.
Structure of an online store – how to form it correctly?
If the structure seems complicate and inconvenient to the site visitor, then it is unlikely that he will stay here and buy something. Modern people want to quickly find the things they nee without preparing your kitchen for online sales leaving home, and buy them without problems and wasting time. Therefore, the final version of the site nees to be carefully thought out. Many online resource developers offer ready-made options that really work and have long demonstrate their effectiveness.
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SEO structure: products and their category scheme
To create a good website, you nee to clearly understand its SEO structure. After all, it is the basis for development, the basis for further construction and ordering of technical elements.
Most modern online stores have five main SEO pages: cards of all products, categories of products sold, useful blog twd directory articles, pages with information for buyers, as well as pages deicate to manufacturers. Let’s consider all the components separately and in more detail.