Similarly, content management makes the content work in a cohesive manner, in order to achieve the defined objectives. When is content management necessary? The ideal is to manage content from the moment it starts to be produced. However, some companies have invested efforts in producing content without paying due attention to its management. % of companies interviewed by the Content Marketing Institute (CMI) said that they manage their content strategically. But what about the brands that are part of the other %? They presented several reasons for not managing content: Reasons for the lack of a strategic approach to content management, with a lack of processes with %, leadership that does not prioritize anything with %, lack of investment in resources with %, organizational culture with %, leadership does not see content as something good strategically with %, management changes with % and others with %.
Source: Content Marketing Institute According
Source: Content Marketing Institute. According dentist data to this graph, the main reason for the lack of strategic content management is the lack of processes. The fifth reason draws attention because it indicates that leaders do not see content as something that needs to be managed strategically. If content management is lacking in your company, you will probably start to notice some negative consequences, which we will talk about now. Users can’t find what they want Are users able to find everything they want on your company’s blog? You can start this analysis by checking some metrics in Google Analytics.
How is the bounce rate
How is the bounce rate on the blog? On updated insurance: payments up to 300,000 rubles and new insurance cases average, how long does each user’s access last? How many pages does he browse during his visit? Very low numbers in these atb directory indicators should raise a warning sign. After all, why aren’t users spending more time on the blog? Why is the bounce rate high? Maybe users aren’t finding what they want. The content may not have been produced with a persona in mind. Or perhaps they have inconsistent or outdated information.
Persona GeneratorThe blog contains outdated
Fantastic Persona GeneratorThe blog contains outdated informationLet’s assume that your company’s website covers topics in the area of finance. When users look for information about the Selic rate, do they only find numbers from a few years ago? If your blog deals with the real estate market, are the statistics reported in the content already old? An independent broker is interested in staying up to date with the most current trends, right? Data from several years ago may not provide what the professional needs to be successful at work.
