Did you know that LinkedIn Ads exists and is a great idea to turbocharge. Your advertising campaigns applied to the social world?
Linkedin advertising is a useful digital marketing tool. That helps you improve your profile and grow your business with engaging advertising campaigns. Even if you are already using other systems on different platforms. LinkedIn offers you an additional opportunity to generate advertising. Content aimed at creating B2B advertising campaigns.
LinkedIn thus takes on even more relevance in the B2B world and becomes. A real working tool for optimizing resources.
In this article we will see what LinkedIn ads are, why you should start using. It and what are the key elements to set up an adv campaign on this social network.
What is LinkedIn Ads?
LinkedIn Ads allows professionals to connect with different companies through effective communication, thanks to the publication of advertising content.
From this perspective, LinkedIn Ads proves to be a very interesting channel for companies that wish to broaden their business horizons, focusing on B2B.
This is therefore a first important difference with other similar systems present in alternative social platforms, such as Facebook Ads which is more focused on B2C.
Read also ” LinkedIn and Facebook: which is the best social network for your company? ”
By learning how to best use LinkedIn, you can also achieve your personal search goals, specific skills or roles to improve your business.
Why do LinkedIn advertising?
In Italy there are approximately 13 million LinkedIn profiles of professionals and several hundred thousand company pages . This is crucial, because to use LinkedIn Ads you need to start from a business page, i.e. one relating to a company.
One of the advantages of the platform is the ability to target users in a granular manner:
level of training
level of education
business function
job title
geographical location
specific company
and many other targeting options .
In this way, it is possible, through LinkedIn Ads campaigns, to target your reference decision makers, that is, a middle-high “class” that searches for quality products. This consideration should be enough to convince you to advertise on this platform.
If this is not enough for you, on this social network dedicated to work you can also search for qualified personnel and discover what some professional figures are looking for.
For example, if you offer courses, you can find out what many users are missing to complete their training or improve their path. By offering a targeted product, you can increase the number of customers and directly address those who are interested.
Read also ” Does it make sense to advertise on LinkedIn?
Among the various existing social media, LinkedIn is the most precise in defining the audience targeting. This makes the work easier not only for the Social Media Manager, but also for the copywriter who writes the content.
What are the benefits of a LinkedIn advertising strategy?
Before creating good content for LinkedIn Ads, it is important to know the benefits that this tool offers to companies. These benefits are relevant within a Digital Marketing and Content Marketing strategy .
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Discovering the benefits of LinkedIn Ads campaigns helps you set goals
linkedin_ads_campaign_goals buy phone number data Single photos/images, pdfs and videos are the best possible contents. Even on LinkedIn it is possible to measure the level of appreciation and views, thus being able to reconstruct a storytelling through bw lists videos and images.
Lead Generation .
On LinkedIn you can get new contacts by filling out a LinkedIn form or leaving data on a landing page to receive bonuses, newsletters, discounts or other.
Increase conversions .
This aspect is gaining a lot of weight lately from the point of view of digital marketing and Lead Management . After establishing the first contact (obtaining leads or otherwise), the conversion rate is a data that many analysts use to subsequently create targeted strategies. Most of the time this parameter identifies a real objective for many companies.
LinkedIn Ads help improve conversions, moving from potential customers to real customers and finally building their loyalty.
Personnel Search .
A not insignificant feature of LinkedIn Ads campaigns is their effectiveness in personnel search. You can find new resources by promoting job opportunities in your company, looking for competent and targeted people, and reducing search times. This is especially true for the positions of consultants, managers, officials, specialized operators, professional figures of various kinds (designers, freelancers, business consultants, plant managers, various managers).
How to evaluate a successful LinkedIn Ads strategy?
A successful Digital Marketing strategy must be efficient and effective, ensuring a return on investment ( ROI ) in a reasonable time. This means that it must be able to achieve objectives without wasting resources and optimizing those available.
To answer the question of how to set up a LinkedIn Advertising strategy, you need to carefully evaluate your business objectives .
It is often asked if there is a common way to get a good return on investment, without considering the competitive landscape and the state of the company. The answer is no.
This is why doing LinkedIn advertising correctly means thinking about every move, finalizing it to achieve what you want.
It goes without saying that applying a standardized methodology is not sustainable . A strategy successfully applied to company A does not necessarily guarantee the same results for company B, even if both businesses operate in the same sector.
It is clear that achieving the objective is not enough to talk about a winning strategy. Effectiveness is not enough: efficiency, optimization of resources, return on what was spent are needed.
LinkedIn ads campaigns should be optimized in relation to the target considered, that is, the people who are most likely to show interest in your advertising. In this sense, it is easier to maximize the return on investment (ROI).
If you want to learn more about data analysis and other social media KPIs to monitor for your digital marketing strategies, read the dedicated articles!
What to consider for a Linkedin Ads campaign
Before embarking on a strategic path, it is essential to focus on the analysis of some parameters, taking for granted the knowledge of the social tool available.
Set goals.
What do you want to achieve with LinkedIn Ads? Visibility, interaction, conversions, image, brand identity, are just some of the possible goals that are achievable if you know how to use LinkedIn well.
Determine your target audience.
Who do you want to target with your LinkedIn ad campaign?
Plan a time horizon.
How long do you want to run the LinkedIn ad campaign? Obviously it can’t be continued forever, but it’s good to give some deadlines, which are essential to get a return.
Set a budget.
The objectives must be achievable through an investment that must however be calibrated on the company resources.
Estimate a ROI.
Each investment must be justified and sustainable. In this context, it is advisable to determine a hypothetical return based on the amount invested and in relation to the objectives set within the time frame.
Think about the content to advertise
Text and graphics are dominant and determining variables. Thanks to the content of the LinkedIn Adv campaign posts, emotion is transmitted. Interest is created and contact is made with readers, i.e. the target.
Content and creativity are the key factors for the success of any advertising. If you start with quality content that is already well positioned. On an organic level, the economic push of advertising can acquire greater success and effectiveness.
It would be a serious mistake to believe that by paying it is possible to make up for textual gaps and obtain lasting success over time. This indication helps to understand how content and creativity are fundamental to implement a winning strategy even if paid, as in the case of LinkedIn Ads.
Insert the Call To Action.
It is often useful to add a final CTA that encourages the reader to take an action. The sentence will acquire greater importance and will be more effective the more the content of the post is of quality.
3 Tips to Add Value to Your LinkedIn Ads Campaigns
Each advertising campaign needs to be supported and fueled by actions and behaviors that are consistent with what has been undertaken.
Strengthen your thesis.
If you write something on your profile, if you inform on a specific topic, post authoritative articles that add value to your content.
It doesn’t matter if it’s a video, an image, a newspaper article or an industry magazine: what matters most is that there is an authoritative source. In this way, people will gain more trust in your brand, in yourself and in your company, also trusting the Ads campaigns that you will carry out.
A company that enjoys excellent trust has a more marked Brand Identity and, consequently, is more appreciated on the market. The consequence is that the success of LinkedIn Advertising will be much more likely, as well as their return.
