The lead magnet must be suitable for your target group and answer their specific questions. Ask yourself: What problems and needs do your potential customers have? What solution are they looking for and how can you help them? Ideally, you should use a target group definition carried out in advance by creating your buyer persona . This will help you to tailor the content precisely to your target group.
Appropriate time
When analyzing your buyer personas, you should also define their buyer’s journey . The process that users take on their way to a purchase decision hungary mobile database usually follows a specific sequence that can be divided into three phases: attention, consideration and decision phase. Depending on which phase of the buyer’s journey a user is in, they have very different information needs and questions. Therefore, develop the lead magnets to suit the individual phases of the buyer’s journey of your potential customers.
High-quality and current content
Only offer your readers content that represents real benefit and added value for them. The content of your lead magnet should be of high quality: research all the facts carefully and prepare them thoroughly and in a way that is easy to understand.
Don’t use phrases that your users come across “at every corner”. The content of the lead magnet should address a specific problem or question of your target group and offer them solutions or assistance. Provide your prospective customers how to write a story that sells with useful and previously unknown information in a clear format. Don’t keep your lead magnets too general, but be specific: Direct instructions and explanations are particularly helpful.
Check the content of your lead magnets regularly and keep them up to date. This is the only way to ensure that they remain relevant in the long term.
trustworthiness
By providing reputable sources and references and citing real examples, you show yourself as a.
credible company and gain the trust of readers.
Of course, the content should also have a specific connection to your company and your offer. In order to appear authentic, however, your product should not be advertised too aggressively: Despite its intention, the lead magnet should still appear “neutral” and must have a benefit independent of your offer.
Attractive design
The title of your lead magnet has a special meaning: It should be meaningful and arouse the interest of your potential customers. Overall, make angola lists sure you use a positive tone and speak to your readers, viewers or participants directly and personally. You should convey your content in a structured, easy-to-understand and clear manner. High-quality and thematically appropriate images and graphics visualize important content and lighten up your texts or presentations.
Keep the lead magnet in a compact and easily
digestible form, without excessive length. Your target audience is usually short on time, which is why e-books or videos that are too long can be off-putting.
The visual appearance of the lead magnet should match your corporate design (CD), be professionally designed and look appealing. Continue your company’s CD consistently throughout the entire chain: from the landing page, the contact form, the email confirmation to the lead magnet and the follow-up emails – everything should clearly belong together.
