Let’s say you have your target audience focused more on Facebook and since a lot of your traffic comes
from there, you want to measure traffic from the channel.
UTMs can do that.
Additionally, each link can be tracked separately. Here are some examples:
So once you start getting data, Google Analytics will start sending reports taking into account each of
the URLs.
How to insert UTM parameters into emails
Do you tend to send a lot of emails to whatsapp number list your contact list? Would you like to know
how much each of those emails contributes to your website traffic?
So, let’s see how adding UTMs to your URLs can help.
For example, let’s say you send an email to your list that has three different types of CTAs.
Each of these links should be linked to different UTM parameters.
In the end, let’s imagine your email has something like this:
“Hello! Everything okay?”
I noticed you came across our article and was curious to know what prompted you to read it.
How about we schedule a chat?
If you want to know more about this topic, check out this other article as well.”
Using UTM parameters, you can find out which links were accessed the most. This is essential for
optimizing your next email marketing actions.
How to enter UTM parameters in paid media how-to-insert-utm
If you also run paid media campaigns fuel saving: preheating of the engine using regularly, you may
want to know which ads perform best.
Well, through UTMs you can find out which ones bring you the most traffic as well as which formats
are the most effective.
For example, let’s say you have two banner ads of different sizes.
By inserting the UTM parameter in both, it is possible to know which one is giving more results and
which one deserves, therefore, to receive a greater investment in future campaigns.
Now that you know how to use Google Analytics UTM parameters, you’ll be able to manage your
strategies much more successfully!
By the way, if you want to be sure, take advantage and download our Google Analytics Ebook and continue learning.
ARPU as a general KPI contains certain aspects inherent to this revenue model, such as the standard rate charged for the service, discounts, promotions and, of course, losses—if any—that occur during collections.
In a world where business and digital marketing dominate commercial transactions through e-commerce and online businesses, ARPU has become very important in determining whether an organization is at a break-even point.
Its importance increases especially when we consider that SaaS companies must compete for every penny within their niche.
Read to the end and discover everything you need to know about this metric!
What is ARPU? how-to-insert-utm
As we already mentioned, the Average uae phone number Revenue per User is a metric whose main objective is to provide the correct information to analyze the growth or decrease of an organization in terms of the amount of money it is able to obtain for each client it has.
In other words, it is an exact calculation that shows the income received from each user for the marketing of products and services. An aspect that allows obtaining a clear perspective on the customer database and the return on investment or ROI of the company’s products.
It differs from other KPIs, such as customer acquisition cost , in that it is the monetary figure obtained with each existing customer and not the cost incurred to attract a new consumer.
The importance of ARPU in business how-to-insert-utm
Through this metric, managers and executives can quickly identify changes in market behavior or trends that have been adopted over a given period.
It also makes it possible to view the prices that best match the tastes and possibilities of customers, as well as discover those products and services that spend the longest time without rotation.
Its importance lies in the fact that a manager will be able to plan in the short and long term, elements such as monthly income and establish the ideal marketing strategies to increase the money supply or, instead, lower prices to attract more users to their products or services.
Having said all this, it is time to talk about those factors that ARPU can provide to a company and that are truly valuable.
What is ARPU used for? how-to-insert-utm
This KPI is able to give us a deep perspective of user trends and behaviors, however, that is not all. Below are some of the elements that ARPU allows us to access.
