Another way to identify duplicate title tags that need fixing is to use Google’s “site:” search operator.
This can be a useful tool if you already suspect that a group of URLs may have similar or duplicate title tags.
Simply enter this formula into Google search: site:yourdomain.com “your suspected duplicate title” Google Search Operator.
You can easily see that multiple title links have the same or almost the same title tag.
Let’s say you work at Asos, an online fashion company with thousands of pages about different products. And you want to find potential duplicates for the query “men’s casual shoes”.
And you will see something like this
As you can see, each result has a different title tag. This means that Asos has done a good job of avoiding duplicates.
Note that you will need to repeat this process for any title tags you suspect have been duplicated.
If you find any duplicates, you may need to make some changes. To optimize your title tags in these cases, determine which page is best suited for the title tag in question.
Next, use the best practices below to determine how to fix duplicate title tags.
How to Create Unique Title Tags That Perform Well in Search
As Google mentions in its information on whatsapp lead best practices for influencing title links , title tags are the “primary information” that searchers use to decide which result is relevant to them.
But how do you ensure that each title tag is optimized for both humans and search engines?
Follow these guidelines:
Be descriptive
Your title tag should give users and search engines a clear picture of what your content is about.
Therefore, avoid generic title tags that offer little value to search engines.
Instead of using a vague title tag, try using how does salesai help you identify key benefits? one that describes the content in as much detail as possible. Like this:
Additionally, descriptive title tags offer these benefits:
- Increased ability to target specific audiences: A title tag like “Healthy Vegan Breakfast Recipes | ABC Health Store” attracts a completely different audience than “High Protein Meatless Recipes | ABC Health Store.”
- More chances to rank for long-tail keywords: Using descriptive titles can help you rank for less competitive keywords that your competitors may overlook
Do not exceed the character limit
Search engines may rewrite or truncate long titles. Like this:
This could negatively impact your search traffic.
As?
If the edited version is not compelling, fewer people will click on your organic result to visit your page .
So how long should your title tags be?
It’s best to keep your title tags to 60 characters or less. Anything longer is too long for mobile devices.
You can control the character length of your title tags in Google Sheets with the “LEN” function. It shows you the number of characters in a given cell or string. And it’s easy to use:
1. Click the cell where you want to display the character count
2. Type “=LEN” and reference your cell inside the parentheses
3. Press enter (or return), and you will now see the character count of your title tag
Incorporate long-tail keyword variations
Long-tail keywords are phrases that are singapore number very specific (and often longer) than other keywords. Adding long-tail keywords to your title tags can help ensure that they are all distinct.
Plus, using them can benefit your rankings and traffic. Because they tend not to be that competitive, which means you have a good chance of appearing at the top of their search results.
Let’s say you have an e-commerce store that sells vegan health supplements. And your store has multiple flavors and types of protein powders.
If all of your title tags on those product pages are “Vegan Protein Powder,” you’re missing out on ranking for long-tail keyword variations like:
- “vanilla vegan protein powder”
- “vegan chocolate protein powder”
- “gluten free vegan protein powder”
You can find long tail variations like this by using the Keyword Magic Tool .
