On the Internet, we only look for two things: solutions to our problems and entertainment.

Below you will find the entire inbound marketing methodology in a nutshell. It presents the consumer’s journey through the decision-making and purchasing process.

The primary stations for the client on this journey are:

  • Realizing the problem
  • Considering possible solutions
  • Making a decision

From an entrepreneur’s point of view, you need to assist the customer in their journey and provide them with valuable content depending on where they are in the decision-making process.

You can achieve this in three ways:

  1. Attract – Get the right people’s attention with valuable content that will not only help them identify the problem, but also trust thfrom  Whatsapp Mobile Number List accat you are an advisor who actually wants to help them solve their problems. An advisor they will want to contact themselves.
  2. Engage – Present insights and solutions that are relevant to the problems your potential customers are currently facing. Your content needs to align with their goals as this will make them more likely to buy from you.
  3. Delight – Content creation doesn’t stop with purchase. After all, the client may still need support and help. Prepare something extra, thanks to which the client will feel that you really care about them. In this way, you will increase the chances that he will recommend your products and services to others.

Thanks to this approach, you turn your marketing machine into a real flywheel of your company. Why? Because when your customers succeed, you succeed too.

The content you create helps the client achieve his goals, he shares the content with others and attracts more people to your company and the loop closes.

Strategia inbound marketing

The concept of inbound marketing is based on content marketing and requires you to adapt your content to your audience. Below you will find specific strategies and tools to help you attract, engage and delight your customers.

Pull Strategy

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Want anyone to visit your website? You want people who will eventually become happy customers. How will you attract them?

You can do this by providing the right customers with the right content at the right time.

Virtually every our adventure with the Internet begins with the Google search engine. This is where customers enter their problems, believing that they will find a solution.

To reach them, start by creating and publishing content – ​​blog posts and social media. However, make sure that the materials you prepare bring value to your audience.

This could be guides, current troubleshooting, cur the America Email List lstomer feedback, or details about promotions or discounts.

For the pull strategy to be effective, optimize all your content with an SEO strategy . This will require you to research specific keywords and phrases related to your products or services.

Thanks to this, your content will show up on Google search results pages (SERPs) for people who are looking for this information. The