By Douglas da Silva, Web CRM for SMEs Content & SEO Associate, LATAM
A CRM is a platform that allows you to centralize customer data to improve customer service and follow-up of sales processes. In fact, the acronym CRM (Customer Relationship Manager) means, in Spanish, “management of customer relationships.”
A CRM for SMEs , in particular, is a solution for strengthening ties with customers or potential customers. The CRM tool allows, among other things, to create more effective marketing campaigns.
Technewsworld, in its study on CRM usage , found that 74% of SMB employees prefer to use a CRM system over any other type of system. On the other hand, in organizations that use it, customer satisfaction increased by 66%.
In this article we will tell you everything you need to know when choosing the best
CRM for SMEs , how it can help you increase sales closing and what its most important features are.
CRM for SMEs: What list to data tasks can you perform?
Collect and manage customer information;
personalize marketing campaigns and customer service;
organize and manage customer emails;
simplify repetitive tasks to provide more effective lead nurturing.
A CRM for SMEs or CRM software for SMEs offers the possibility of integrating the actions of the Marketing and customer expertise to respond to the general public service areas, while streamlining the tasks of the sales team. This is no small task, since if the marketing and sales teams maintain a good communication channel, companies become 67% more effective in closing deals. In addition, the incorporation of CRM in social networks has been shown to increase agent productivity by 26% , according to MarketWatch .
Agents also think that integrating america email areas is beneficial for the organization. A Zendesk study showed that nearly 70% of sales leaders who expect to see benefits believe that collaboration between CX, marketing, and sales teams is critical to business success.
