SMS marketing is a powerful tool that is currently being used by more and more businesses. Thanks to its high read rate, immediate deliverability, and high profitability, the popularity of this tool has skyrocketed. However, for those who are interested, it is important to note that SMS marketing must comply with certain compliance rules. So, you should first learn about the subject.
Are you curious about the many compliance rules for SMS marketing? Find out right away with this article by Octopush.
The agreement of the recipients
First of all, it is important to note that according to the opt-in principle, provided for in the legislation since 2014, it is strictly forbidden to send SMS to people who have not given their consent to it. If you decide to send SMS communications, you must therefore make sure that you send your text messages to opt-in contacts.
Of course, if the recipient of the SMS is already a customer of your company, this agreement is automatically obtained. To have an opt-in contact base, if you do not yet have your own base, we strongly advise you to rent an opt-in database from a trusted provider like Octopush.
The STOP mention
In fact, the STOP mention is a function that allows your recipients to unsubscribe from your SMS communications advertising database database. In other words, if your recipient does not want to receive your marketing SMS, he can decide to send STOP to .
When a recipient unsubscribes via
The STOP option and you continue to send them marketing SMS messages, they can file a complaint. The consequences will be severe since this type of behavior is punishable by a fine of up to 20,000 euros. To ensure that you comply with this rule. We advise you to opt for an SMS service provider like Octopush, which automatically manages the STOP option.
Compliance with SMS sending times
According to the GDPR, it is strictly forbidden to send marketing SMS messages from Monday to how to create a podcast or content for your ears Saturday between 8pm and 8am, but also during public holidays and Sundays. So note that you cannot launch marketing SMS campaigns at any time. In case of non-compliance with this law that protects consumers, heavy sanctions may apply.
The number of characters in a marketing SMS
Unlike personal SMS, marketing SMS should not exceed 160 characters. You must therefore learn to ge lists remain concise, but clear in your SMS communications. And this, while making sure to give all the necessary information.
