Phone Numbers for Marketing (Everything You Need to Know)

How Do I Use Phone Numbers for Marketing?

Marketers and sales teams can use phone numbers in a few different ways, but the big one is call tracking.

So What is Call Tracking?

Call tracking uses unique phone numbers to connect every call that comes into your business to the exact source that drove it. Whether it’s a bus wrap using a static number or a phone number on a Facebook ad that employs dynamic number insertion (DNI), call tracking shows you which callers came from exactly which ads and channels. With advanced poland phone number database call tracking, the phone number a visitor sees from one of these ads channels is instantly swapped for a “real” phone number that routes them to one of the business’ phones.

For example, someone who clicks on a LinkedIn ad will see a different phone number than someone who comes to your website through a Google search. This enables businesses to extract deeper insights into which marketing efforts are working best (and which are falling short).

Knowing who comes from which ad source helps you do more with your marketing budget. When you know exactly which ads, campaigns, and channels are roping in your best leads, you can focus on those efforts and ditch the others wasting your money.

Want to stretch your marketing budget even further? Watch our video, Call Tracking to Stretch Your Marketing Budget, to learn how.

As you can imagine, the benefits of the information you get from call tracking can be hugely impactful. From knowing which ads are driving the highest number of qualified leads to understanding the keywords your target audience searches for most, call tracking can help you in:

• Driving more of your best leads
• Optimizing your paid ads budget
• Gaining a deeper understanding of your customer
• Reaching your target audience where they are
• Deepening connections with personalized customer service

Organizations that invest in these outcomes through call tracking can outmaneuver their competition and create a memorable customer experience.

According to Gartner, giving customers a personalized experience tailored to their needs is still a challenge for 63% of digital marketers. 

Types of Phone Numbers Used in Marketing and Call Tracking

Despite the tremendous benefits of using , lots of marketers have given up on them. To them, it’s all about email or paid marketing. And, often, it’s a lack of understanding of what call tracking is and how using different types of phone numbers can change your marketing ROI.

Let’s explore the types of phone numbers in marketing and some use cases.

First, it’s important to clarify that there are different types of phone numbers in marketing and there are also different ways to use phone numbers in marketing. Let’s take a look at both.

Types of Marketing Phone Numbers

Phone numbers have come a long way since their first use in the late 1800s when this sequence of random digits was first assigned to replace subscriber names for switchboard operators. In those early days, phone numbers consisted of only one or two numbers and maybe an alphabet letter thrown in here and there.

Today, there’s a huge variety of phone numbers. From numbers that spell out the name of your business, product, or service (vanity numbers) to traditional numbers with local area codes, there are many types and many ways to use these .

phone numbers most people use. Think of your holiday marketing: 4 strategies for success cell phone number or landline number. These are the numbers that many businesses use for marketing because of their high-volume, application-to-person (A2P) messaging abilities.

10DLCs are the most cost-effective option for shortcodes (which can be expensive). With the newer compliance and regulatory controls in place for 10DLC A2P, this type of phone number option has higher throughput and deliverability and include both local and toll-free numbers.

Note: For 10DLCs you have to complete a registration process to send texts. 10DLC A2P registration improves deliverability rates – if you don’t register your numbers, your texts can get blocked.

Watch our video How to Improve Deliver Rates with A2P Registration to learn more.

Use Cases of 10DLCs for Marketing:

• Better Customer Service & Support
  • Send automated appointment reminders, order confirmations, time-sensitive alerts, promo codes, and more
  • Provide streamlined, timely customer support and communication
• Personalize & Target Communications Globally
  • Pair with advanced AI tools (like CTM’s AskAI) and call tracking to automate and personalize next steps like sending a text message promo
  • Develop target campaigns based on insights and segment sending via different 10DLC numbers
  • 10DLCs have international appeal. If your organization operates globally, these global phone numbers are a must to ensure your international communications are on point.

• Expand Lead Generation Efforts
• Increase and supplement lead-generation ao lists efforts with targeted messages for each specific audience segment

2. Short Codes

Short code numbers are popular abbreviated phone numbers loved for their high deliverability rate and mass texting capabilities.  Rather than the 10 digits as in 10DLCs, they usually have just five or six and are popular with larger companies that rely on SMS marketing.

However, they can be very expensive. Short codes are best used for large marketing campaigns or similar efforts where organizations want to send the same message to a mass group of customers and/or prospects.

Use Cases of Short codes for Marketing:

• Maximize Marketing Campaigns
  • Use short codes if you’re sending one message to a mass group of people to get the best deliverability rates and throughput.
  • Grow SMS text subscribers lista
• Enhance Security & Compliance
  • Send two-factor authentication (2FA)
• Inform Product, Dev, & Marketing Teams
  • Create polls to find out more about topics like:
    • Customer service experiences
    • Product updates, enhancements, and feedback
    • How marketing messages are being perceived

3. Toll-Free Numbers

Toll-free numbers enable customers and prospects to reach out to a business without incurring any call-related charges. They’re popular for companies that want to make it easy for customers to connect with them no matter where they are. Toll-free numbers are a great option for businesses with a national reach.