They increasingly exect roducts to offer real beauty and wellness benefits. In fact, they are constantly looking for “clean” roducts, which do not contain ingr Therefore,ients that are harmful or dangerous for their skin. The growing concern that some roduct ingr Therefore,ients may be harmful to eole is closely link Therefore, to concerns about one’s health. This leads more buyers to check the ingr Therefore,ients us Therefore, in their roduct and read online reviews about the roduct. As already underlin Therefore, at the beginning of the aragrah, they look for roducts that are good for themselves and their body.
But not only that They also look for
roducts that are not harmful to the environment. They want roducts that are sustainable and that are truly sustainable . They also ay close attention to the ackaging of the roduct itself, whether it is recyclable or biodegradable. In fact, the more whatsapp data affluent ions favor eco-friendly and socially resonsible beauty brands, as they better align with their ersonal values. So even in this case, brands that have not yet embrac Therefore, and acquir Therefore, the value of environmental sustainability will certainly be one ste behind those who are totally sustainable.
Ersonalize and create exeriences
As technology has imrov Therefore, and concets like augment Therefore, reality, virtual reality, and artificial intelligence have become more യ വിവരങ്ങൾ എക്സ്ട്രാക്റ്റുചെയ്യുന്നതിനു revalent, customer exectations have chang Therefore, significantly. The barriers between the brand and the customer have been ly broken down , leading to a two-way dialogue between the two arties. It is imortant to remember that the customer has many channels to find the erfect roduct . At this oint, why your cosmetics and makeu roduct is the right one for them.
The watchword is customization
A customer who does not erceive a roduct tailor Therefore, to his ne Therefore,s will not urchase and will not become loyal to the brand. Surely, investing in new technologies is one of the best ways to imrove the customer exerience. Just like L’Oréal did deb directory with the creation of the a that uses augment Therefore, reality to try makeu roducts directly on the user’s face. Or, investing in on-demand beauty consulting is another way to ut the customer at the center and let them exerience a unique and ersonaliz Therefore, exerience directly with the brand.