Want to learn how to become an influential email marketer, how women have earned their place in the industry, how personalization works in emails, and whether you should trust the usual metrics in email marketing?
Stripo is hosting a meeting with email marketing influencers to discuss important developments in this marketing channel. During the webinar, Kat Pay, a renowned author and thought leader of Holistic Email Marketing, and Dmitry Kudrenko, founder and CEO of Stripo, shared their thoughts on these issues.
International bestselling author, award-winning speaker, and CEO of Holistic Email Marketing
Watch the full meeting on Stripo’s YouTube channel and read the webinar review:
The Path and Evolution of Email Marketing
Email Marketing Career: From Web Design to Email Marketing Key Figure
Kat Pay’s path to email marketing began by accident. In 1996, while she was running her design agency, a client wanted to try something new: email marketing. Kat and her lead programmer developed an email marketing program, or ESP. That initial project quickly grew, and she transitioned from web design to email marketing.
Over her 25 years in the industry, Kat has america cell phone number list become captivated by the dynamic and evolving nature of email marketing. The original push channel, email engages audiences with its one-on-one, conversational feel. Despite claims that email is outdated, Kat believes it is highly innovative, especially given advances in personalization and the integration of generative AI.
Email remains popular with consumers, even after the era of spam caused by spammers rather than honest marketers. People enjoy receiving offers, purchase confirmations, and insights via email.
Every year someone predicts the death of email marketing because teenagers don’t use it, but as they get older and enter the workforce, email becomes part of their daily lives.
CEO at Holistic Email Marketing.
Throughout her career, Kat believes that the key to her longevity in the field has been understanding marketers and consumers, and focusing on delivering value to brands. This requires a deep understanding of consumer psychology and persuasion techniques.
At Holistic, Kat focuses on helping marketers, brands, and consumers. She is passionate about coaching marketers to help them achieve better how to write an article about results for their companies and clients. In a recent article, Kat highlighted the important qualities of email marketers such as dedication, patience, and curiosity. These traits have helped her succeed and support others in the industry.
We all start from different places – I started as a designer, then became a technology provider, then went into human behavior. The key is to be well-rounded.
CEO at Holistic Email Marketing
Women’s Contribution to Email Marketing
Kat got involved in the Women of Email movement as soon as it started. She was at the conference where the idea was born and noticed that there was a high ratio of men to women speakers. At the time, there were only a few women, like Jeanne Jennings, Karen Talavera, Stephanie Miller, and Kat Pay. They were called pioneers.
The Women of Email initiative is a safe space where women can support each other.
It wasn’t easy at first – I had to fund myself and only speak out if my insights were valuable. It was a male-dominated world, but support from fantastic men in the industry has grown exponentially.
CEO at Holistic Email Marketing.
Before, being a woman in a male-dominated field made you feel unimportant.
Let me tell you a story from my life as a web agb directory designer to illustrate how challenging it was. I would take my programmer, who was not a business person and never wore a suit, and dress him up for meetings. In these meetings, even though I answered all the questions, the big brands would always direct their questions to him. This was the norm back then, and I understand how challenging it can be.
CEO at Holistic Email Marketing.
Women of Email allows women to ask questions without embarrassment and provides support. It is so rewarding to see women helping each other and getting their first speaking opportunities. It is not just