Performance Marketing is defined as a digital marketing strategy that is dominated by the result-driven feature of paid advertising.
In simple terms, a digital campaign where the marketer pays only when the desired action is completed is known as performance marketing. This includes generating a sale, lead, a click, form submission, etc.
When a brand seamlessly integrates with another reputable brand’s website or social media, we call it Native Advertising.
Let’s look at this example of Native Advertising where Twitter and Mumbai Indians released a hashtag with a custom emoji