There’s not much left. Less than a month ago I started the series on Facebook Ads thinking that with 2 posts I would be able to cover the topic satisfactorily. We’re on the seventh installment and I still can’t guarantee that we’ve really closed the topic with this post. I’ll let you know when we’ve reached the end of the post.
Targeting on Facebook Photo rights by Fotolia
I have mentioned on several occasions that for a Facebook Ads campaign to work, all the puzzle pieces have to fit together . If one part fails, it is difficult for the new zealand telegram data rest to compensate for the problems that this deficiency can cause. When we talk about configuration, we could give it a weight of 51% over the rest. This is undoubtedly the most important thing.
A very basic rule that must be taken into account in several aspects is also often applied to other fields: less is more. But we will see that in detail later.
Each campaign is different. Therefore, the importance of a field may be greater or lesser depending on the case. We must differentiate, above all, at the level of the campaign objectives . When we are looking for measurable results such as sales, we have to be much stricter when setting up in this case, the user must not only visit the website the campaign than if we are looking for coverage and/or branding. Although many of you think that these aspects can be separated, I can tell you that it is not possible. If you launch a aol email list brand from scratch and want to achieve sales right away,
it is possible that not even the best Facebook campaign will help you achieve this. You will be able to find clients more easily and at a lower cost if you have previously done your homework when it comes to positioning yourself as someone relevant and trustworthy. Otherwise, you will have a tough time.
Configuration by locations and languages
2 Configuration by age and sex
3 Facebook Ads Course with special price for readers of this blog
Setting up by Locations and Languages
By default, Facebook usually sets the location to Spain. If you are located in the United States or Argentina, it will obviously show you a different country. Facebook assumes that you are launching a campaign aimed at a national audience. This is true for most cases, but it may make sense to use other settings when choosing locations.
Configuration by age, sex, location and languages allows for appropriate segmentation for each campaign
Configuration by age, sex, location and languages allows for appropriate segmentation for each campaign
Location by region when selling : In Spain there is a sad reality. Even though there are politicians who see green shoots, the country continues to go through one of the worst crises in its history. There are regions that suffer more than others. One indicator is the unemployment rate by province that can be found on the National Institute of Statistics website. If you don’t have a job, you don’t have money. Therefore, it is advisable to rule out regions with an unemployment rate greater than 20%. It is a common practice that is also often applied in campaigns outside of Facebook Ads.
Location and language targeting for virtual products
As long as your product doesn’t require physical shipping, it can make sense to target an international audience. If it’s already difficult to achieve sales within Spain, imagine the challenge of selling in Latin America. An exception is choosing the United States as the location and adding Spanish as the language. In this case, you have an audience that is used to buying online and also has the money to do so.
Configuration by age and sex
It is not always the work you do when setting up the campaign that is key, but rather what you have done beforehand. In this case, having a page set up that already has between 200-1,000 “likes” can provide you with a lot of valuable information. Within the statistics of your Facebook page, you have a tab where you can see the distribution between genders and by age level. It may even be worthwhile to run a prior campaign to get “likes” with the aim of obtaining this data. It is an investment that allows you to achieve a cost reduction at a later stage, which should justify the investment.
