Guys, I wanted to ask what you could recommend to read, watch in terms of content. A course or something that can explain and structure content marketing in your head, so that you can consciously write content plans and make posts. But…
It seems to me that sometimes in digital you just need to know, to get the hang of it – to do something competently, to do it as creativity. To make a cool post or advertisement or creative work. And no course will teach you. Either you have it or you don’t.
And how and when did you learn to understand this very trick? Experience? Theory? Insight or inspiration? What is your strength, brother?)
Yegor, hello.
Look what’s the matter with this creativity and art.
All this bullshit – very subjective.
For example, you can start a public page whatsapp data and write there news about your city or entrance, which no one will read. But this is also creativity. You can smear clay on fences, take photos, post them on Instagram and it will also be creative. Or even contemporary art. But who needs it – who knows.
Therefore, in our work we rely not on creativity and creativity, but on experience, observation, erudition and experiments.
Table of contents
Experience
Observation
Experiments
Experience
This is the most important thing in any job. Talent is great, initiative is great, but they won’t help if you don’t know the basic principles of editing, article layout and can’t apply them. With experience, you learn to distinguish bad approaches from good ones, you understand in advance what will work for the result, and what is better not to do, even if it looks very creative.
Observation
To write well about anything, you have to get ideas and inspiration from somewhere – not just use some mechanics, but also feed these mechanics with material.
When working with content, when one day a roofing factory comes to you, and the next day – chocolate in the shape of penises, it is important to be well-versed in both texts and life in general. The author must know a lot, be well-read, be aware of current news, follow scientific discoveries, read business news.
Experiments
This is the part where we encourage implementirajte raznolikost ka creativity. Not for its own sake, but for the sake of finding even more correct and effective approaches to content creation than those that already exist.
If you have experience and a keen eye, experiments become controlled. You understand exactly what you can try to change and do, and what will be pointless. This saves time and money, you work economically effectively, and bring benefits.
So you started the question with the right list – for success and understanding what and how works, you need to read a lot, do, read again, compare, try to analyze.
You need to read a lot of good and bad content, look for more experienced editors and authors, steal their ideas, implement them, see how it works, draw your own conclusions. Argue with them, prove, grow and laugh at your own evidence, go through 7 circles of hell and make a thousand mistakes so that the intuition you are talking about begins to appear.
So here’s the recipe:
Creativity is good, but first you alb directory need to understand how the usual mechanics work. It works in any business: you develop from simple and understandable to complex and unique.
To be creative and to create, you need to know a lot. Know not only in your field, but also understand in general how the world around you is structured in all its aspects.
Insight and inspiration are important, but they won’t happen if there’s nothing in your head.