This is a guest contribution from Emily Johnson.

Do you consider all specifics of your content and audience when it comes to promotion?

The thing is, entertaining content and useful content are far from the same.

When your uae phone number niche is popular and loved by millions, you have no problems with content creation and distribution. But what can you do to deal with a not so well-loved niche promotion? How can you build more links to it from A-list blogs with fewer efforts?

The trick is, create content which will be useful for the audience that is much broader than yours.

Let me explain

Useful content is one aimed at solving a problem of your target audience. The more vital the problem and the better solution you have for it, the better result you’ll get from the promotion.

Yes, you know it already. But:

Aiming to promote a small website on unpopular or controversial fields, you face many challenges at once, including a niche and audience specifics. This case study reveals the details of working with such websites and shares the secrets of distributing their content, gaining links from top blogs, such as HuffPost, Inc., and others.

What we had:

• a narrow niche, which most Internet users consider controversial
• strict time frames
• small funds.

What we needed:

• a content idea that would make a buzz
• compelling content to promote
• links from A-list resources.

And the results we’ve got:

• 192 linking root domains acquired
• 71 linking domains on sites with Moz DA of 50+
• the mentions from such Goliaths of the Internet as HuffPost, Inc., About.com, Adweek, LifeHack, and others.

As you see, impossible is nothing. And you can do the same, or even better.

How?

This case study explains.

The Idea

First of all, think about a content idea that will be both relevant to your website and able to attract a broader audience.

Things to consider:

1) Niche. Make sure the content will updated 2024 mobile phone number data complement it. (Our case was a writing niche, so we concentrated on writers.)

2) Audience. Try embracing everyone involved with the niche, too. (Our case was the issue of creating a writer-minded post that would be useful for others as well.)

3) Popular content. Search the Web to determine the most liked and shared publications on the topic to understand what content your audience will like. (We usedBuzzSumo to find the most shared content on writing,What’s Trending to find the latest writing trends, andOpen Site Explorer to examine our competitors’ content and see what websites linked to it.)

And now, brainstorming begins!

Tip: Don’t limit yourself to anything during brainstorming. Collect and write down even the craziest ideas that come to your mind and seem irrelevant first. Always think of alternative categories of users to attract with your information, and take them into account when choosing the final concept of your content.

It can be challenging, but… the sky’s the limit.

By reference to your research, outline several topics and then choose the one always in-demand.

Our case was the issue ofworkplace organization. Chosen from five writer-minded topics, initially outlined by our team, it provided the data interesting for bloggers, IT managers, internet marketers, freelancers, and all office employees in general. No matter where they worked, office or home, each of them could use the content for productivity boost and organization of their workspace.

Bonus tip: Think big! If your website is about writing, it doesn’t mean you can generate content for writers only. Our case is an example of content combining such topics as writing, work, career, freelancing, productivity, and health. But it’s still relevant.

The Process of Creation

With a great idea in pocket, consider the following:

1) Content format. Learn what attracts your audience most. (Our case is an infographic with a text to make the content visually attractive.)

2) Small details. Pay attention to them, as they make readers admire and want to share your work. (Our case was details in the infographic such as covers of best-selling books on shelves or a homepage of a world-famous writing project at comp screen.)

3) Performers, aka people who will create content. (Our case was to find a professional designer for the infographic.)

And here the problem comes:

With strained circumstances, you can’t pay big money to Zein da herrialde desberdinetatik writers and designers. But you still need beautiful content of a high quality.

Tip: Don’t ignore international specialists, as they’ll often give you the same quality for a lower price. UseBehance to find them. (Our case was a pro designer from Ukraine who created a great infographic for $250 while US designers asked $1,000 for the same work.)

Bonus tip: You can use saved money for paid channels of getting traffic.

Outreach and Promotion

Brian Dean’s Skyscraper Technique would be a good framework here. However, you may want to change it a bit, considering the scope of the method and the specifics of your promoted content.

So, how it works when you decide to get links from…

Websites and blogs

First of all, search the Internet and uae phone number find online publications that either cover your topic or might be interested in sharing your content. MOZ metrics are still significant to consider while choosing trustful donors, so we usedMozBar to select the websites with DA of 30+ and structure them for further work.