AI in Digital Marketing – The Ultimate Guide

AI has evolved from a fantastical notion to a game-changer for digital marketers today.

It’s become a powerful technology to drive personalization, predictive analytics, customer experiences, and much more.

That’s why marketing leaders are implementing AI-driven AI in Digital Marketing initiatives in their marketing strategies with many believing the technology will have a ‘big impact’ on productivity (50%), efficiency (45%), and innovation (38%), according to

In this article, we’ll break down what AI means for  examples of its use, challenges and tools (not just ChatGPT), and explore the skills you need to use it to your advantage.

AI in digital marketing uses artificial intelligence capabilities such as data collection, natural language processing, machine learning, and  and automate marketing tasks and decisions.

The advantage of AI is that it will help you gain insights into phone number list customer behaviors at speed by harvesting vast amounts of data.

These can be used to respond to and tailor a customer’s needs depending on their actions and preferences. AI is also able to adapt and improve over time using feedback and new data.

Artificial intelligence offers great opportunities for AI in Digital Marketing marketers to be more effective and personalized. This means customers get relevant content that can be triggered by actions on a site, an ad, or a branded message.

But AI doesn’t replace the roles and efforts of humans! It is a technology that complements and enhances those but it requires human skills to use it effectively.

“There’s still a huge need for human writers for human creativity, for human thought and strategy and to come to these models with our own objectives and our own ideas,” said Kerry Harrison, AI educator and copywriter on a

While  may be the most talked-about generative AI tool, there are so many more out there that are helping marketers in their daily roles.

They can help marketers in a variety of functions from AI in Digital Marketing content generation to automation to SEO and design.

Here are some of the  out there:

• Writer – A highly-rated content generation tool that can repurpose content and includes an AI writing assistant 
• Midjourney – Generative AI that can convert natural language prompts into images
• Optimove – A customer data platform with AI-based marketing functions
• Zapier – Helps automate workflows by connecting apps and services that your company uses
• Manychat – Provides an interactive customer experience  america email list using NLP to respond to customers on social platforms including WhatsApp
• Evolv.ai – Uses AI and machine learning algorithms to improve customer experiences in real-time
• Surfer SEO – A cloud-based on-page optimization tool AI in Digital Marketing that analyzes and compares your pages against what currently ranks on the SERPs
• Mailchimp – Uses AI to optimize email campaigns by predicting the best send times and personalizing content
• Perplexity – Similar to ChatGPT but more suitable for research as it uses web citations in a clearer way
• Drift – An AI chatbot that enhances lead generation and customer interaction
• Buffer – Responsible for social media management, offering post scheduling, analytics, and content curation
• Tableau – An AI-powered data visualization and intelligence tool that helps marketers analyze data and extract actionable insights

The power of AI means it can be leveraged across many digital channels. Companies use it for social media campaigns, to automate tasks and processes, and for digital advertising.

It can also be used in any industry. Beauty brands use it to deliver a tailored customer experience such as Sephora’s AI chatbot-powered shopping service and its Virtual Artist App.

Using AI and digital innovations, Sephora’s e-commerce sales AI in Digital Marketing grew from $580 million in 2016 to over $3 billion according to Statista. In 2024, the online beauty store is Manamora ny fanatontosana ny fampiroboroboana forecast to generate around $3.6 billion in sales.

One of the most successful and well-known for using AI effectively is streaming giant . The streaming service uses the technology to provide personalized recommendations based on user preferences and behavior.

These choices are based on thousands of data points (included in the screenshot below) such as:

• User profile information (e.g age, gender, location)
• Type of device used to stream
• Watch patterns (whether a show was paused, rewound, fast-forwarded)
• Whether an entire movie or TV series wa