Do you want to learn how to launch a holiday email marketing campaign? If so, you’re in the right place!
There’s no doubt that the holidays are a A-Z Guide to Launching a great time for brands to connect with customers, drive sales, and build brand loyalty. But if you want to reap the full benefits, you need to do everything you can to create a valuable and memorable experience for your audience.
In many cases, this starts with an email.
But with so many emails during this time, you need a smart email marketing campaign if you want to stand out and attract people to your website.
In this A-Z guide, we explain the key parts of any successful holiday email campaign. Our in-depth guide covers everything you need to know to send click-worthy holiday emails.
Let’s dive in!
A-Z Guide to Launching Your Email Campaign
A – Audience segmentation
First, you need to make sure you’re reaching the right people. If your messages don’t resonate with subscribers, they really don’t have a reason to visit your site.
Audience segmentation boils down to one idea: dividing your target audience into different groups based on their behavior, needs, and pain points. The albania email list 215428 contact leads It’s important to have audience segments because it will help you create unique campaigns for each group of subscribers.
Creating segments—like loyal customers, first-time buyers, and those who left items in their cart—helps you deliver messages that speak to their needs and make them more relevant and engaging.
B – Brand
If you want to build trust and get people to open your emails, you need to use a consistent brand identity, even with festive emails.
It’s okay to use colors that match the holidays, but you’ll also want to use branded colors and fonts when creating your campaign. Seeing a familiar logo or color scheme is a great way to get people to read your emails.
You should also use the same brand voice that you use in all of your other emails. People can sense when someone (or in this case, some companies) is being fake just to drive sales. You never want people to feel that way, which is why a consistent brand, including your voice, is so important.
Below, you can see Starbucks nailing its brand awareness in their holiday email:
C – Content Calendar
You’ll 100% want to develop a content calendar for your holiday marketing strategy. It’s a good idea to include the times and dates of email campaigns, blog posts, social media content, live streams, and any other content you’re planning for the month.
Planning ahead is vital to keeping track of important dates so you’re not rushing at the last minute. It will also help you cross-promote your campaigns. This means you’ll know when to send what—whether it’s holiday offers, gift guides, or even reminders.
D – Drawing
Your holiday email should be simple, easy to understand, and engaging. The best way to capture this is through your design.
A confusing, hard-to-read email will turn people off, while a warm, welcoming holiday message will have the ultimate effect.
We suggest selecting seasonally appropriate colors and icons, such as snowflakes or warm colors. You’ll also want to include black space between messages and images so readers have time to process what you’re trying to say.
E – Automated emails
As you may know, automation can perform repetitive tasks on a set schedule and send timely and relevant messages depending on customer actions.
With that in mind, you’ll want to automate most, if not all, of your campaigns. Consider using automation for bulk email basics for marketers welcome emails , cart abandonment reminders, Black Friday emails, or even a thank you email after making a purchase to keep everything running smoothly.
Automation eliminates a previously tedious step from your holiday email campaigns, meaning you have more time to focus on results and ensuring everything is running smoothly.
F – Frequency
Sending emails at the right frequency is very important to get people to engage with your brand.
Too many emails can overwhelm subscribers and encourage them to click “unsubscribe.” On the other hand, not sending enough can cause them to forget about your brand before they even make a purchase.
Neither situation is ideal, so it’s up to you to find the sweet spot.
For example, you could start by sending 1-2 emails per week to see how people respond. One thing to note is that sending multiple emails per day should rarely happen. In this case, only during peak periods like Black Friday .
See what others have said about how often they email their audience:
G – Objectives
Always remember to set your campaign goals from the start. When you know what you want to achieve with each china data seasonal campaign , it’s much easier to measure results.
Do you want to increase sales, build brand awareness, get more visitors to your website, or do something else?
When you have clear goals, it’s much easier to choose useful content and calls-to-action (CTAs). The end result is a more focused campaign that gets people to take the next step, whatever that may be for your business.
H – Holiday Theme
A holiday theme makes your emails feel engaging and relevant. It makes sense; people want to see things that align with what’s going on in the world around them.
If you use seasonal imagery and special calls to action (like “Get your gift now!”), you’re more likely to spark the holiday spirit and get people to engage with your emails.
The most important thing to remember is to make sure your holiday theme matches your brand for a memorable yet seasonal look.
