Pinterest is a social media platform with a difference. Brands that succeed on the platform treat it as a visual search engine – acting more like than Facebook or Instagram.
In recent years, Pinterest has seen its user numbers grow consistently. The platform now has 537 million monthly active users worldwide, 6 Tips for Promoting according to Statista, and its biggest audience is women aged between 25-34. Just 17% of Pinterest users are men.
For marketers – especially those working in lifestyle related brands – Pinterest presents a great opportunity to reach out to and engage an audience. But many marketers don’t know how to leverage the platform effectively .
In this blog, we’ll provide you with 6 great tips that can help you make the most of Pinterest to drive engagement and boost traffic.
” Everybody can win with Pinterest. You don’t have to be IKEA or H&M to be popular! “
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Explore 60 popular and unusual events to promote in your social media campaigns to attract and engage your audience.
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1) Research and use keywords
Because Pinterest is a visual search engine, it’s crucial to optimize . This means that you need to find and use relevant keywords to get found by users.
“When I start with a new client, I always ask them if they have phone number list a list of search terms people are using on Google to find their website. I can then use those Google search terms as an inspiration to look for Pinterest keywords,” says Archana Haarnack, Owner of Pinterest Marketing Bureau on the
For example, let’s say your company makes furniture. You can tap into people looking to redecorate their dining room by using an image of a chair 6 Tips for Promoting or a dining table and then using those keywords to rank in a search.
Top tip: Use Pinterest Trends to find out what people are searching for at any given time or for possible future trends. Then you can integrate those keywords into your Pinterest content to get found by your audience.
2) Create great content
If you want to grow your brand and reach more people, then it’s important .
There’s no shortage of content online, so ensure the content you publish on your website provides real value to users and is not available anywhere else. Think about who your followers are and cultivate a niche that works for your brand, publishing content on that topic.
You should use vertical images or videos, just like you would post on TikTok, Instagram Reels, or Instagram Stories. A great example of a brand using Pinterest successfully is the beauty brand, Sephora. With 1.2 million followers and over 10 million monthly views, it posts a mix of images and videos that engage its audience.
When you add a new image you should also include a pin with a pin title, a pin description (with those all-important keywords), and a URL to your website. All these components should be relevant to the image and aligned with your content. Relevance will build trust with your audience and keep them coming back for more.
Once you’ve written, designed, and published your content with at least one high-quality image, you’re ready to share it with your Pinterest audience.
If you have a Pinterest plugin on your site, you 6 Tips for Promoting can do this easily. If you don’t have a plugin, you can submit it manually by navigating to your account and creating or selecting a board with a topic that makes sense. You can also use the ‘Pin-It’ feature on your browser.
Things to remember when publishing to Pinterest:
- Ensure your image is sized properly, vertical, high-resolution, and attractive.
- Include an interesting, searchable headline you’ve already used, or come up with a new one that’s specific to your Pinterest audience.
- Remember to include relevant keywords
- Include a link to your custom landing page or america email list website – not just the image itself.
3) Post videos 6 Tips for Promoting
Video is becoming more popular on Pinterest. So when users scroll through their feed, they will often see videos alongside static images.
A claims that the average viewable reach on the platform is 82% for video and they have 3 times better viewability and a 2-times better video completion rate than the ‘average’ social media platform.
You also don’t have to create new video content every time. Think about repurposing TikTok videos or Instagram Reels that would be relevant to your Pinterest audience.
The mindfulness app Headspace uses videos in its Pinterest feed to encourage people to take time out. This simply asks people to breathe in and out.
4) Use Pinterest 6 Tips for Promoting Ads
Pinterest Ads let you pay to promote your public pins. Every time you see “promoted by” on a pin, that means a brand is paying to advertise it.
” 89% of pinners in the U.S. use Pinterest for inspiration on their path to purchase, while 83% have made a purchase based on pins from brands “
Pinterest allows brands to by choosing an objective. This is made very simple, with the option to choose “I want to drive more sales” or “I want people to click on my ad.”
There are a number of ad formats available on Pinterest so it’s important to pick the right one for your campaign and content type. Formats include:
- Standard pins – These are the same as regular pins with ‘Promoted by’ included to show it’s an ad.
- Carousel pins – Carousel pins are made up of a number of images so you can show off different shots of a product or build a story.
- Video pins – A video pin that’s promoted which should be between six and 15 seconds.
- Shopping pins – mean that users need to click on a shopping pin to purchase without leaving the app.
- Collection – These ads include data-rich pins duk da haka ba lallai ne lamarin ya kasance haka ba that appear as one hero image or video, with three smaller assets below them.
- Showcase ads – These ads display multiple pins in one ad so you can link to different pages in one ad.
- Quiz ads – These are dynamic ads that allow you to poll an audience and send users to different pages, depending on their answers.
You can use the Pinterest Ads Manager to see how ads 6 Tips for Promoting are performing so you can get insights into not only the content of your ads but also the type.
The metrics you can measure on Pinterest are:
- Engagements
- Engagement rate
- Impressions
- Saves
- Save rate
- Pin clicks
- Pin click rate
- Outbound clicks
- Outbound click rate
- Video views (includes average and total play time)
- Total audience
- Engaged audience
Pinterest also offers promoted pin users robust including by demographics, keywords, and interests along with an actalike audience feature which is similar to Meta’s lookalike option.
Here’s a walkthrough video to show you how to set up a Pinterest Business account.
