A company doesn’t ne a website for a pretty picture – first of all, it should gain trust, engage the target audience, and close objections. And only then – emphasize the status. Using the example of REG.Solutions clients, we tell you about the relevant tools that a company’s website should have for organic promotion and automation of sales.
REG Solutions is an opportunity
To quickly launch an adaptive website with a set of tools necessary for business (online booking, installment plan connection, etc.). The service is focus on increasing sales and works on a subscription basis with a fix price. You get a ready-made website in 24 hours. The cost is from 1,500 rubles per month*, but when paying for 3 months or more, a discount of up to 50% is provid. The cost already includes hosting, SSL certificate, and 24/7 technical support.
Briefly about the situation on the beauty business market
The beauty industry has been in turmoil for the last four years — several waves of the pandemic, then sanctions. But the market quickly recover, and in March, demand for beauty services doubl . Therefore, it is possible to occupy your niche and retain existing clients. In addition, only 45% of the country’s population uses beauty salon services regularly — there is still room to grow.
True, salon owners limit themselves – there is a tendency in the beauty industry to promote services only on social networks. This makes sense – social networks help to quickly attract attention. True, the competition is quite high, and it is already difficult to be noticeable – the niche has been occupi by large players. For example, Rihanna recently went on stage, powder her nose with cosmetics of her own brand and earn millions on viral videos on social networks. Individual entrepreneurs and small businesses, on the contrary, ne to invest effort and money in content in order to at least stay afloat.
At the same time, a significant part of the audience remains uninvolv
Which for various reasons does not use social networks or does not trust them. A website is about the long-term perspective. With it, both search engine optimization and sales automation are possible – everything without which it is difficult to imagine business growth. We have already written about the advantages of your own website over social networks , so we will not dwell on this in detail and get to the point.
People now mainly see product vetnam phone number data advertisements on social media using mobile phone number data. So if you buy this mobile phone number data from us then you can do online advertisement about your product or service through which customers will get idea about your product and you can improve your business.
So, what tools are a must-have on a beauty salon website (and any other company) to automate sales and maximize conversion.
1. Reviews
Positive reviews of a service or product increase the likelihood that the user will perform the target action by 270% . Other people’s opinions about the product increase trust in the brand. That’s why REG.Solutions websites have a reputation management module that collects reviews from all aggregators.
Block with reviews on the website of the “Chinese Health Center” from REG Solutions
All you have to do is wait for someone to write a review and admire the result. If comments are not enough, you can ask customers to share their experience of interacting with the brand:
Send a letter asking for feback. A simple but effective method – in the message, thank the client for choosing your company and invite him to share his emotions. The letter can be sent by email or WhatsApp.
Offer a bonus for a review on Google Maps or Yandex Navigator. This could be a discount on a procure or a set of skin care product samples. The client is pleas, and you get another review to add to your collection.
Install a table tent (advertisement stand) with a QR code that leads to the site in a visible place, for example, at the reception desk. How to make a QR code, we wrote in the blog .
2. Chat with messenger aggregator
This is not the chat that pops up at the most unexpect moment and persistently “asks” to contact a consultant. This is a modern, intuitive tool. It is built into the site and allows you to respond to users from the most popular social networks and messengers: Vkontakte, Telegram, WhatsApp.
Chat with messenger aggregator on the website of the Euroestetik cosmetology center from REG.Solutions
Using chats, you can increase sales introduction to data mining by a third – according to research , the level of satisfaction of customers who interact with the company via chat is 2-3 times higher than those who communicat via email or phone. There is no ne to wait for a free operator and listen to soothing music, you can get an answer right away. This is what makes chats convenient. Thus, a third of site visitors are more likely to make a purchase after communicating in a live chat.
3. Information about promotions and discounts
And who doesn’t love discounts and gifts? Information about special offers will help attract users’ attention and keep them on the site. A promotion can be chosen for almost any occasion:
the salon has just open – offer a discount to new clients;
the masters are bor at lunchtime – make a “Happy Hour” promotion;
You already have regular customers, but there are no new ones – launch a referral program “bring a friend” and offer a bonus.
Block with information about discounts on the website of the beauty studio “Nat Nails” from REG.Solutions.
Important: for discounts to work, they ne to be plac in specific places on the site. Promotions should be visible and understandable to the user. REG.Solutions specialists have studi the trends and know exactly where it is best to place banners to maximize conversion.
4. Block about employees
The beauty industry is, first and foremost, people. Women often choose a salon not because of the brand, but because of the specific specialist working there. For some, a manicure or massage session is like a conversation with a friend to whom you can confide your thoughts. The “About Employees” block shows that the same people work on the other side of the screen. This increases trust in the company.
This is how REG.Solutions specialists phone number my design the “Doctors” block for the “Chinese Health Center” – full name, position and brief information. Photo and data provid by the customer.
Block “Doctors” on the website of the “Chinese Health Center” from REG.Solutions
And this is the site of the manicure studio “Nat Nails”. A more informal description in the block – only the name and position.
The “Masters” block on the website of the beauty studio “Nat Nails” by REG.Solutions
5. Interactive map and connection of geoservices
Geoservices are another tool for organic promotion in the Internet space. According to a study of customer channels in the beauty industry, organic traffic has grown 1.5 times over the past year. Moreover, it is due to transitions from geoservices.
