Google releases updates on Article Structured Data
Google has updated the Article Structured Data documentation to cover none other than Articles, News, and Blog Posts. This update aims to make the title property more aligned with title elements and title links.
Let’s better understand what this update is and how it affects marketing strategies.
Keep reading!
What is article structured data?
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Structured data is a standardized format for providing information about a page, which helps Google better rank the content on that page.
Understanding the content of a page can be very demanding in Google Search . So, as a content producer or SEO , you can provide Google’s algorithm with clear information about a page on your domain by placing structured data on it.
Structured data helps deliver results that are
more relevant to users’ search interests, encouraging them to interact more with your site. This is called enhanced search.
Take ZipRecruiter , who achieved a 4.5x Bhutan Email List 41051 Contact Leads higher conversion rate by adding structured data to their recruiting page. Or StyleCraze , who improved their site’s CTR by 1.2x by leveraging structured data to gain insights on their pages.
In this way, by correctly using Structured Data for Articles and their variants (News and Blog Posts), you optimize your website and qualify it for an improved search, increasing the chances of success for your article or ad.
About structured data for title
This change in guidelines particularly affects the title property, which is usually reproduced in the title element, in the metadata area.
Google’s original recommendation was that the article title should not exceed 110 characters. Now, with the new guidance on title ownership, Google has said that it no longer has any restrictions on article title length , but that it should be a concise title anyway, as long titles may not appear in full on some devices.
Title Guidelines You Need to Know
The linking guide in the title advises on some best practices to influence the relevance of results.
A good title helps to give a quick idea of the content, making the user decide whether to click on your web page or not. Therefore, it is essential to use high-quality title links to achieve good results with your website.
Some best practices for Google recommended titles are:
Make sure that each page on your site has a title specified in the <title> element;
Write in a concise manner, be descriptive about its <title> elements;
Avoid excessive use of keywords in <title> element descriptions;
Avoid repeated or patterned text in <title> elements;
Make it clear what the main title of the page is
Be careful not to allow search engines to crawl your pages when using the robots.txt file on your site;
Use the same language and writing system as the main content of the pages.
In general, it is very important to be precise and communicate the maximum amount of information with the minimum number of words, getting users interested in your page among the thousands of search results that Google offers.
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